Minor markup nits.

Doc/dist/dist.tex

@@ -1298,12 +1298,13 @@ for every Python version you want to support.
 The installer will try to compile pure modules into bytecode after
 installation on the target system in normal and optimizing mode.  If
 you don't want this to happen for some reason, you can run the
-bdist_wininst command with the \longprogramopt{no-target-compile}
-and/or the \longprogramopt{no-target-optimize} option.
+\command{bdist_wininst} command with the
+\longprogramopt{no-target-compile} and/or the
+\longprogramopt{no-target-optimize} option.
 
-By default the installer will display the cool Python powered logo
+By default the installer will display the cool ``Python Powered'' logo
 when it is run, but you can also supply your own bitmap which must be
-a Windows .bmp file with the \longprogramopt{bitmap} option.
+a Windows \file{.bmp} file with the \longprogramopt{bitmap} option.
 
 The installer will also display a large title on the desktop
 background window when it is run, which is constructed from the name