Tone and style revision for Incident Mgmt

Major revision of the page for tone and style. Removes several
subheadings.

doc/user/incident_management/index.md

 ---
-description: "GitLab - Incident Management. GitLab offers solutions for handling incidents in your applications and services"
 stage: Monitor
 group: Health
 info: To determine the technical writer assigned to the Stage/Group associated with this page, see https://about.gitlab.com/handbook/engineering/ux/technical-writing/#designated-technical-writers
@@ -8,141 +7,106 @@ info: To determine the technical writer assigned to the Stage/Group associated w
 # Incident Management
 
 GitLab offers solutions for handling incidents in your applications and services,
-from setting up an alert with Prometheus, to receiving a notification via a
-monitoring tool like Slack, and automatically setting up Zoom calls with your
-support team.
+from setting up an alert with Prometheus, to receiving a notification through a
+monitoring tool like Slack, and [setting up Zoom calls](#zoom-integration-in-issues) with your
+support team. Incidents can display [metrics](#embed-metrics-in-incidents-and-issues)
+and [logs](#view-logs-from-metrics-panel).
 
-## Configuring incidents **(ULTIMATE)**
+## Configure incidents **(ULTIMATE)**
 
 > [Introduced](https://gitlab.com/gitlab-org/gitlab/issues/4925) in GitLab Ultimate 11.11.
 
-The Incident Management features can be enabled and disabled via your project's
-**Settings > Operations > Incidents**.
+You can enable or disable Incident Management features in your project's
+**{settings}** **Settings > Operations > Incidents**. Issues can be created for
+each alert triggered, and separate email notifications can be sent to users with
+[Developer permissions](../permissions.md). Appropriately configured alerts include an
+[embedded chart](../project/integrations/prometheus.md#embedding-metrics-based-on-alerts-in-incident-issues)
+for the query corresponding to the alert. You can also configure GitLab to
+[close issues](../project/integrations/prometheus.md#taking-action-on-incidents-ultimate)
+when you receive notification that the alert is resolved.
 
 ![Incident Management Settings](img/incident_management_settings.png)
 
-### Automatically create issues from alerts
+### Create issues from alerts
 
-GitLab issues can automatically be created as a result of an alert notification.
-An issue created this way will contain the error information to help you further
-debug it.
+You can create GitLab issues from an alert notification. These issues contain
+information about the alerts to help you diagnose the source of the alerts.
 
-### Issue templates
-
-You can create your own [issue templates](../project/description_templates.md#creating-issue-templates)
-that can be [used within Incident Management](../project/integrations/prometheus.md#taking-action-on-incidents-ultimate).
-
-To select your issue template for use within Incident Management:
-
-1. Visit your project's **Settings > Operations > Incidents**.
+1. Visit your project's **{settings}** **Settings > Operations > Incidents**.
+1. Select the **Create an issue** checkbox for GitLab to create an issue from
+   the incident.
 1. Select the template from the **Issue Template** dropdown.
+   You can create your own [issue templates](../project/description_templates.md#creating-issue-templates)
+   to [use within Incident Management](../project/integrations/prometheus.md#taking-action-on-incidents-ultimate).
+1. Click **Save changes**.
 
-## Alerting
+## Notify developers of alerts
 
-GitLab can react to the alerts that your applications and services may be
-triggering by automatically creating issues, and alerting developers via email.
+GitLab can react to the alerts triggered from your applications and services
+by creating issues and alerting developers through email. GitLab sends these emails
+to [owners and maintainers](../permissions.md) of the project. They contain details
+of the alert, and a link for more information.
 
-The emails will be sent to [owners and maintainers](../permissions.md) of the project and will contain details on the alert as well as a link to see more information.
+### Configure Prometheus alerts
 
-### Prometheus alerts
+You can set up Prometheus alerts in:
 
-Prometheus alerts can be set up in both:
-
-- [GitLab-managed Prometheus](../project/integrations/prometheus.md#setting-up-alerts-for-prometheus-metrics) and
+- [GitLab-managed Prometheus](../project/integrations/prometheus.md#setting-up-alerts-for-prometheus-metrics) installations.
 - [Self-managed Prometheus](../project/integrations/prometheus.md#external-prometheus-instances) installations.
 
-#### Alert Bot user
-
-Behind the scenes, Prometheus alerts are created by the special Alert Bot user creating issues. This user cannot be removed but does not count toward the license limit count.
-
-### Alert endpoint
+Prometheus alerts are created by the special Alert Bot user. You can't remove this
+user, but it does not count toward your license limit.
 
-GitLab can accept alerts from any source via a generic webhook receiver. When
-you set up the generic alerts integration, a unique endpoint will
-be created which can receive a payload in JSON format.
+### Configure external generic alerts
 
-[Read more on setting this up, including how to customize the payload](../project/integrations/generic_alerts.md).
+GitLab can accept alerts from any source through a generic webhook receiver. When
+[configuring the generic alerts integration](../project/integrations/generic_alerts.md),
+GitLab creates a unique endpoint which receives a JSON-formatted, customizable payload.
 
-### Recovery alerts
+## Embed metrics in incidents and issues
 
-GitLab can [automatically close issues](../project/integrations/prometheus.md#taking-action-on-incidents-ultimate)
-that have been automatically created when you receive notification that the
-alert is resolved.
-
-## Embedded metrics
-
-Metrics can be embedded anywhere where GitLab Markdown is used, for example,
-descriptions and comments on issues and merge requests.
-
-This can be useful for when you're sharing metrics, such as for discussing
-an incident or performance issues, so you can output the dashboard directly
+You can embed metrics anywhere GitLab Markdown is used, such as descriptions,
+comments on issues, and merge requests. Embedding metrics helps you share them
+when discussing incidents or performance issues. You can output the dashboard directly
 into any issue, merge request, epic, or any other Markdown text field in GitLab
-by simply [copying and pasting the link to the metrics dashboard](../project/integrations/prometheus.md#embedding-gitlab-managed-kubernetes-metrics).
+by [copying and pasting the link to the metrics dashboard](../project/integrations/prometheus.md#embedding-gitlab-managed-kubernetes-metrics).
 
-TIP: **Tip:**
-Both GitLab-hosted and Grafana metrics can also be
-[embedded in issue templates](../project/integrations/prometheus.md#embedding-metrics-in-issue-templates).
+You can embed both
+[GitLab-hosted metrics](../project/integrations/prometheus.md#embedding-metric-charts-within-gitlab-flavored-markdown) and
+[Grafana metrics](../project/integrations/prometheus.md#embedding-grafana-charts)
+in incidents and issue templates.
 
-### GitLab-hosted metrics
-
-Learn how to embed [GitLab hosted metric charts](../project/integrations/prometheus.md#embedding-metric-charts-within-gitlab-flavored-markdown).
-
-#### Context menu
+### Context menu
 
 From each of the embedded metrics panels, you can access more details
-about the data you are viewing from a context menu.
-
-You can access the context menu by clicking the **{ellipsis_v}** **More actions**
-dropdown box above the upper right corner of the panel:
+about the data you're viewing from a context menu. You can access the context menu
+by clicking the **{ellipsis_v}** **More actions** dropdown box above the
+upper right corner of the panel. The options are:
 
-The options are:
+- [View logs](#view-logs-from-metrics-panel).
+- **Download CSV** - Data from embedded charts can be
+  [downloaded as CSV](../project/integrations/prometheus.md#downloading-data-as-csv).
 
-- [View logs](#view-logs)
-- [Download CSV](#download-csv)
-
-##### View logs
+#### View logs from metrics panel
 
 > - [Introduced](https://gitlab.com/gitlab-org/gitlab/issues/201846) in GitLab Ultimate 12.8.
 > - [Moved](https://gitlab.com/gitlab-org/gitlab/-/merge_requests/25455) to [GitLab Core](https://about.gitlab.com/pricing/) 12.9.
 
-This can be useful if you are triaging an application incident and need to
-[explore logs](../project/integrations/prometheus.md#view-logs-ultimate)
-from across your application. It also helps you to understand
-what is affecting your application's performance and quickly resolve any problems.
-
-##### Download CSV
-
-Data from embedded charts can be [downloaded as CSV](../project/integrations/prometheus.md#downloading-data-as-csv).
-
-### Grafana metrics
-
-Learn how to embed [Grafana hosted metric charts](../project/integrations/prometheus.md#embedding-grafana-charts).
+Viewing logs from a metrics panel can be useful if you're triaging an application
+incident and need to [explore logs](../project/integrations/prometheus.md#view-logs-ultimate)
+from across your application. These logs help you understand what is affecting
+your application's performance and resolve any problems.
 
 ## Slack integration
 
-Slack slash commands allow you to control GitLab and view content right inside
-Slack, without having to leave it.
+Slack slash commands allow you to control GitLab and view GitLab content without leaving Slack.
 
 Learn how to [set up Slack slash commands](../project/integrations/slack_slash_commands.md)
-and how to [use them](../../integration/slash_commands.md).
-
-### Slash commands
-
-Please refer to a list of [available slash commands](../../integration/slash_commands.md) and associated descriptions.
-
-## Zoom in issues
-
-In order to communicate synchronously for incidents management, GitLab allows you to
-associate a Zoom meeting with an issue. Once you start a Zoom call for a fire-fight,
-you need a way to associate the conference call with an issue, so that your team
-members can join swiftly without requesting a link.
-
-Read more how to [add or remove a zoom meeting](../project/issues/associate_zoom_meeting.md).
-
-### Configuring Incidents
-
-Incident Management features can be easily enabled & disabled via the Project settings page. Head to Project -> Settings -> Operations -> Incidents.
+and how to [use the available slash commands](../../integration/slash_commands.md).
 
-#### Auto-creation
+## Zoom integration in issues
 
-You can automatically create GitLab issues from an Alert notification. Issues created this way contain error information to help you debug the error. Appropriately configured alerts include an [embedded chart](../project/integrations/prometheus.md#embedding-metrics-based-on-alerts-in-incident-issues) for the query corresponding to the alert.
+GitLab enables you to [associate a Zoom meeting with an issue](../project/issues/associate_zoom_meeting.md)
+for synchronous communication during incident management. After starting a Zoom
+call for an incident, you can associate the conference call with an issue, so your
+team members can join without requesting a link.