Add notification service

For sending in product marketing emails

app/helpers/in_product_marketing_helper.rb

+# frozen_string_literal: true
+
+module InProductMarketingHelper
+  def subject_line(track, series)
+    {
+      create: [
+        s_('InProductMarketing|Create a project in GitLab in 5 minutes'),
+        s_('InProductMarketing|Import your project and code from GitHub, Bitbucket and others'),
+        s_('InProductMarketing|Understand repository mirroring')
+      ],
+      verify: [
+        s_('InProductMarketing|Feel the need for speed?'),
+        s_('InProductMarketing|3 ways to dive into GitLab CI/CD'),
+        s_('InProductMarketing|Explore the power of GitLab CI/CD')
+      ],
+      trial: [
+        s_('InProductMarketing|Go farther with GitLab'),
+        s_('InProductMarketing|Automated security scans directly within GitLab'),
+        s_('InProductMarketing|Take your source code management to the next level')
+      ],
+      team: [
+        s_('InProductMarketing|Working in GitLab = more efficient'),
+        s_("InProductMarketing|Multiple owners, confusing workstreams? We've got you covered"),
+        s_('InProductMarketing|Your teams can be more efficient')
+      ]
+    }[track][series]
+  end
+
+  def in_product_marketing_logo(track, series)
+    inline_image_link('mailers/in_product_marketing', "#{track}-#{series}.png", width: '150')
+  end
+
+  def about_link(folder, image, width)
+    link_to inline_image_link(folder, image, { width: width, alt: s_('InProductMarketing|go to about.gitlab.com') }), 'https://about.gitlab.com/'
+  end
+
+  def in_product_marketing_tagline(track, series)
+    {
+      create: [
+        s_('InProductMarketing|Get started today'),
+        s_('InProductMarketing|Get our import guides'),
+        s_('InProductMarketing|Need an alternative to importing?')
+      ],
+      verify: [
+        s_('InProductMarketing|Use GitLab CI/CD'),
+        s_('InProductMarketing|Test, create, deploy'),
+        s_('InProductMarketing|Are your runners ready?')
+      ],
+      trial: [
+        s_('InProductMarketing|Start a free trial of GitLab Gold – no CC required'),
+        s_('InProductMarketing|Improve app security with a 30-day trial'),
+        s_('InProductMarketing|Start with a GitLab Gold free trial')
+      ],
+      team: [
+        s_('InProductMarketing|Invite your colleagues to join in less than one minute'),
+        s_('InProductMarketing|Get your team set up on GitLab'),
+        nil
+      ]
+    }[track][series]
+  end
+
+  def in_product_marketing_title(track, series)
+    {
+      create: [
+        s_('InProductMarketing|Take your first steps with GitLab'),
+        s_('InProductMarketing|Start by importing your projects'),
+        s_('InProductMarketing|How (and why) mirroring makes sense')
+      ],
+      verify: [
+        s_('InProductMarketing|Rapid development, simplified'),
+        s_('InProductMarketing|Get started with GitLab CI/CD'),
+        s_('InProductMarketing|Launch GitLab CI/CD in 20 minutes or less')
+      ],
+      trial: [
+        s_('InProductMarketing|Give us one minute...'),
+        s_("InProductMarketing|Security that's integrated into your development lifecycle"),
+        s_('InProductMarketing|Improve code quality and streamline reviews')
+      ],
+      team: [
+        s_('InProductMarketing|Team work makes the dream work'),
+        s_('InProductMarketing|*GitLab*, noun: a synonym for efficient teams'),
+        s_('InProductMarketing|Find out how your teams are really doing')
+      ]
+    }[track][series]
+  end
+
+  def in_product_marketing_subtitle(track, series)
+    {
+      create: [
+        s_('InProductMarketing|Dig in and create a project and a repo'),
+        s_("InProductMarketing|Here's what you need to know"),
+        s_('InProductMarketing|Try it out')
+      ],
+      verify: [
+        s_('InProductMarketing|How to build and test faster'),
+        s_('InProductMarketing|Explore the options'),
+        s_('InProductMarketing|Follow our steps')
+      ],
+      trial: [
+        s_('InProductMarketing|...and you can get a free trial of GitLab Gold'),
+        s_('InProductMarketing|Try GitLab Gold for free'),
+        s_('InProductMarketing|Better code in less time')
+      ],
+      team: [
+        s_('InProductMarketing|Actually, GitLab makes the team work (better)'),
+        s_('InProductMarketing|Our tool brings all the things together'),
+        s_("InProductMarketing|It's all in the stats")
+      ]
+    }[track][series]
+  end
+
+  def in_product_marketing_body_line1(track, series, format: nil)
+    {
+      create: [
+        s_("InProductMarketing|To understand and get the most out of GitLab, start at the beginning and %{project_link}. In GitLab, repositories are part of a project, so after you've created your project you can go ahead and %{repo_link}.") % { project_link: project_link(format), repo_link: repo_link(format) },
+        s_("InProductMarketing|Making the switch? It's easier than you think to import your projects into GitLab. Move %{github_link}, or import something %{bitbucket_link}.") % { github_link: github_link(format), bitbucket_link: bitbucket_link(format) },
+        s_("InProductMarketing|Sometimes you're not ready to make a full transition to a new tool. If you're not ready to fully commit, %{mirroring_link} gives you a safe way to try out GitLab in parallel with your current tool.") % { mirroring_link: mirroring_link(format) }
+      ],
+      verify: [
+        s_("InProductMarketing|Tired of wrestling with disparate tool chains, information silos and inefficient processes? GitLab's CI/CD is built on a DevOps platform with source code management, planning, monitoring and more ready to go. Find out %{ci_link}.") % { ci_link: ci_link(format) },
+        s_("InProductMarketing|GitLab's CI/CD makes software development easier. Don't believe us? Here are three ways you can take it for a fast (and satisfying) test drive:"),
+        s_("InProductMarketing|Get going with CI/CD quickly using our %{quick_start_link}. Start with an available runner and then create a CI .yml file – it's really that easy.") % { quick_start_link: quick_start_link(format) }
+      ],
+      trial: [
+        [
+          s_("InProductMarketing|GitLab's premium tiers are designed to make you, your team and your application more efficient and more secure with features including but not limited to:"),
+          list([
+            s_('InProductMarketing|%{strong_start}Company wide portfolio management%{strong_end} — including multi-level epics, scoped labels').html_safe % strong_options(format),
+            s_('InProductMarketing|%{strong_start}Multiple approval roles%{strong_end} — including code owners and required merge approvals').html_safe % strong_options(format),
+            s_('InProductMarketing|%{strong_start}Advanced application security%{strong_end} — including SAST, DAST scanning, FUZZ testing, dependency scanning, license compliance, secrete detection').html_safe % strong_options(format),
+            s_('InProductMarketing|%{strong_start}Executive level insights%{strong_end} — including reporting on productivity, tasks by type, days to completion, value stream').html_safe % strong_options(format)
+          ], format)
+        ].join("\n"),
+        s_('InProductMarketing|GitLab provides static application security testing (SAST), dynamic application security testing (DAST), container scanning, and dependency scanning to help you deliver secure applications along with license compliance.'),
+        s_('InProductMarketing|By enabling code owners and required merge approvals the right person will review the right MR. This is a win-win: cleaner code and a more efficient review process.')
+      ],
+      team: [
+        [
+          s_('InProductMarketing|Did you know teams that use GitLab are far more efficient?'),
+          list([
+            s_('InProductMarketing|Goldman Sachs went from 1 build every two weeks to thousands of builds a day'),
+            s_('InProductMarketing|Ticketmaster decreased their CI build time by 15X')
+          ], format)
+        ].join("\n"),
+        s_("InProductMarketing|We know a thing or two about efficiency and we don't want to keep that to ourselves. Sign up for a free trial of GitLab Gold and your teams will be on it from day one."),
+        [
+          s_('InProductMarketing|Stop wondering and use GitLab to answer questions like:'),
+          list([
+            s_('InProductMarketing|How long does it take us to close issues/MRs by types like feature requests, bugs, tech debt, security?'),
+            s_('InProductMarketing|How many days does it take our team to complete various tasks?'),
+            s_('InProductMarketing|What does our value stream timeline look like from product to development to review and production?')
+          ], format)
+        ].join("\n")
+      ]
+    }[track][series]
+  end
+
+  def in_product_marketing_body_line2(track, series, format: nil)
+    {
+      create: [
+        s_("InProductMarketing|That's all it takes to get going with GitLab, but if you're new to working with Git, check out our %{basics_link} for helpful tips and tricks for getting started.") % { basics_link: basics_link(format) },
+        s_("InProductMarketing|Have a different instance you'd like to import? Here's our %{import_link}.") % { import_link: import_link(format) },
+        s_("InProductMarketing|It's also possible to simply %{external_repo_link} in order to take advantage of GitLab's CI/CD.") % { external_repo_link: external_repo_link(format) }
+      ],
+      verify: [
+        nil,
+        list([
+          s_('InProductMarketing|Start by %{performance_link}').html_safe % { performance_link: performance_link(format) },
+          s_('InProductMarketing|Move on to easily creating a Pages website %{ci_template_link}').html_safe % { ci_template_link: ci_template_link(format) },
+          s_('InProductMarketing|And finally %{deploy_link} a Python application.').html_safe % { deploy_link: deploy_link(format) }
+        ], format),
+        nil
+      ],
+      trial: [
+        s_('InProductMarketing|Start a GitLab Gold trial today in less than one minute, no credit card required.'),
+        s_('InProductMarketing|Get started today with a 30-day GitLab Gold trial, no credit card required.'),
+        s_('InProductMarketing|Code owners and required merge approvals are part of the paid tiers of GitLab. You can start a free 30-day trial of GitLab Gold and enable these features in less than 5 minutes with no credit card required.')
+      ],
+      team: [
+        s_('InProductMarketing|Invite your colleagues and start shipping code faster.'),
+        s_("InProductMarketing|Streamline code review, know at a glance who's unavailable, communicate in comments or in email and integrate with Slack so everyone's on the same page."),
+        s_('InProductMarketing|When your team is on GitLab these answers are a click away.')
+      ]
+    }[track][series]
+  end
+
+  def cta_link(track, series, group, format: nil)
+    case format
+    when :html
+      link_to in_product_marketing_cta_text(track, series), in_product_marketing_cta_link(track, series, group), target: '_blank', rel: 'noopener noreferrer'
+    else
+      [in_product_marketing_cta_text(track, series), in_product_marketing_cta_link(track, series, group)].join(' >> ')
+    end
+  end
+
+  def in_product_marketing_progress(track, series)
+    s_('InProductMarketing|This is email %{series} of 3 in the %{track} series.') % { series: series + 1, track: track.to_s.humanize }
+  end
+
+  def footer_links(format: nil)
+    links = [
+      [s_('InProductMarketing|Blog'), 'https://about.gitlab.com/blog'],
+      [s_('InProductMarketing|Twitter'), 'https://twitter.com/gitlab'],
+      [s_('InProductMarketing|Facebook'), 'https://www.facebook.com/gitlab'],
+      [s_('InProductMarketing|YouTube'), 'https://www.youtube.com/channel/UCnMGQ8QHMAnVIsI3xJrihhg']
+    ]
+    case format
+    when :html
+      links.map do |text, link|
+        link_to(text, link)
+      end
+    else
+      '| ' + links.map do |text, link|
+        [text, link].join(' ')
+      end.join("\n| ")
+    end
+  end
+
+  def address(format: nil)
+    s_('InProductMarketing|%{strong_start}GitLab Inc.%{strong_end} 268 Bush Street, #350, San Francisco, CA 94104, USA').html_safe % strong_options(format)
+  end
+
+  def unsubscribe(format: nil)
+    parts = [
+      s_('InProductMarketing|If you no longer wish to receive marketing emails from us,'),
+      s_('InProductMarketing|you may %{unsubscribe_link} at any time.') % { unsubscribe_link: unsubscribe_link(format) }
+    ]
+    case format
+    when :html
+      parts.join(' ')
+    else
+      parts.join("\n" + ' ' * 16)
+    end
+  end
+
+  private
+
+  def in_product_marketing_cta_text(track, series)
+    {
+      create: [
+        s_('InProductMarketing|Create your first project!'),
+        s_('InProductMarketing|Master the art of importing!'),
+        s_('InProductMarketing|Understand your project options')
+      ],
+      verify: [
+        s_('InProductMarketing|Get to know GitLab CI/CD'),
+        s_('InProductMarketing|Try it yourself'),
+        s_('InProductMarketing|Explore GitLab CI/CD')
+      ],
+      trial: [
+        s_('InProductMarketing|Start a trial'),
+        s_('InProductMarketing|Beef up your security'),
+        s_('InProductMarketing|Go for the gold!')
+      ],
+      team: [
+        s_('InProductMarketing|Invite your colleagues today'),
+        s_('InProductMarketing|Invite your team in less than 60 seconds'),
+        s_('InProductMarketing|Invite your team now')
+      ]
+    }[track][series]
+  end
+
+  def in_product_marketing_cta_link(track, series, group)
+    {
+      create: [
+        new_project_url,
+        new_project_url(anchor: 'import_project'),
+        help_page_url('user/project/repository/repository_mirroring')
+      ],
+      verify: [
+        project_pipelines_url(group.projects.first),
+        project_pipelines_url(group.projects.first),
+        project_pipelines_url(group.projects.first)
+      ],
+      trial: [
+        'https://about.gitlab.com/free-trial/',
+        'https://about.gitlab.com/free-trial/',
+        'https://about.gitlab.com/free-trial/'
+      ],
+      team: [
+        group_group_members_url(group),
+        group_group_members_url(group),
+        group_group_members_url(group)
+      ]
+    }[track][series]
+  end
+
+  def project_link(format)
+    link(s_('InProductMarketing|create a project'), help_page_url('gitlab-basics/create-project'), format)
+  end
+
+  def repo_link(format)
+    link(s_('InProductMarketing|set up a repo'), help_page_url('user/project/repository/index', anchor: 'create-a-repository'), format)
+  end
+
+  def github_link(format)
+    link(s_('InProductMarketing|GitHub Enterprise projects to GitLab'), help_page_url('integration/github'), format)
+  end
+
+  def bitbucket_link(format)
+    link(s_('InProductMarketing|from Bitbucket'), help_page_url('user/project/import/bitbucket_server'), format)
+  end
+
+  def mirroring_link(format)
+    link(s_('InProductMarketing|repository mirroring'), help_page_url('user/project/repository/repository_mirroring'), format)
+  end
+
+  def ci_link(format)
+    link(s_('InProductMarketing|how easy it is to get started'), help_page_url('ci/README'), format)
+  end
+
+  def performance_link(format)
+    link(s_('InProductMarketing|testing browser performance'), help_page_url('user/project/merge_requests/browser_performance_testing'), format)
+  end
+
+  def ci_template_link(format)
+    link(s_('InProductMarketing|using a CI/CD template'), help_page_url('user/project/pages/getting_started/pages_ci_cd_template'), format)
+  end
+
+  def deploy_link(format)
+    link(s_('InProductMarketing|test and deploy'), help_page_url('ci/examples/test-and-deploy-python-application-to-heroku'), format)
+  end
+
+  def quick_start_link(format)
+    link(s_('InProductMarketing|quick start guide'), help_page_url('ci/quick_start/README'), format)
+  end
+
+  def basics_link(format)
+    link(s_('InProductMarketing|Git basics'), help_page_url('gitlab-basics/README'), format)
+  end
+
+  def import_link(format)
+    link(s_('InProductMarketing|comprehensive guide'), help_page_url('user/project/import/index'), format)
+  end
+
+  def external_repo_link(format)
+    link(s_('InProductMarketing|connect an external repository'), new_project_url(anchor: 'cicd_for_external_repo'), format)
+  end
+
+  def unsubscribe_link(format)
+    link(s_('InProductMarketing|unsubscribe'), '%tag_unsubscribe_url%', format)
+  end
+
+  def link(text, link, format)
+    case format
+    when :html
+      link_to text, link
+    else
+      "#{text} (#{link})"
+    end
+  end
+
+  def list(array, format)
+    case format
+    when :html
+      tag.ul { array.map { |item| concat tag.li item} }
+    else
+      '- ' + array.join("\n- ")
+    end
+  end
+
+  def strong_options(format)
+    case format
+    when :html
+      { strong_start: '<b>'.html_safe, strong_end: '</b>'.html_safe }
+    else
+      { strong_start: '', strong_end: '' }
+    end
+  end
+
+  def inline_image_link(folder, image, **options)
+    attachments[image] = File.read(Rails.root.join("app/assets/images", folder, image))
+    image_tag attachments[image].url, **options
+  end
+end

app/mailers/emails/in_product_marketing.rb

+# frozen_string_literal: true
+
+module Emails
+  module InProductMarketing
+    include InProductMarketingHelper
+
+    FROM_ADDRESS = 'GitLab <team@gitlab.com>'.freeze
+    CUSTOM_HEADERS = {
+      'X-Mailgun-Track' => 'yes',
+      'X-Mailgun-Track-Clicks' => 'yes',
+      'X-Mailgun-Track-Opens' => 'yes',
+      'X-Mailgun-Tag' => 'marketing'
+    }.freeze
+
+    def in_product_marketing_email(recipient_id, group_id, track, series)
+      @track = track
+      @series = series
+      @group = Group.find(group_id)
+
+      email = User.find(recipient_id).notification_email_for(@group)
+      subject = subject_line(track, series)
+      mail_to(to: email, subject: subject)
+    end
+
+    private
+
+    def mail_to(to:, subject:)
+      mail(to: to, subject: subject, from: FROM_ADDRESS, reply_to: FROM_ADDRESS, **CUSTOM_HEADERS) do |format|
+        format.html { render layout: nil }
+        format.text { render layout: nil }
+      end
+    end
+  end
+end

app/mailers/notify.rb

@@ -21,6 +21,7 @@ class Notify < ApplicationMailer
   include Emails::Groups
   include Emails::Reviews
   include Emails::ServiceDesk
+  include Emails::InProductMarketing
 
   helper TimeboxesHelper
   helper MergeRequestsHelper
@@ -32,6 +33,7 @@ class Notify < ApplicationMailer
   helper AvatarsHelper
   helper GitlabRoutingHelper
   helper IssuablesHelper
+  helper InProductMarketingHelper
 
   def test_email(recipient_email, subject, body)
     mail(to: recipient_email,

app/views/notify/in_product_marketing_email.html.haml

+!!!
+%html{ lang: "en" }
+  %head
+    %meta{ content: "text/html; charset=utf-8", "http-equiv" => "Content-Type" }
+    %meta{ content: "width=device-width, initial-scale=1", name: "viewport" }
+    %link{ href: "https://fonts.googleapis.com/css?family=Source+Sans+Pro:400,600", rel: "stylesheet", type: "text/css" }
+    %title= message.subject
+    :css
+      /* CLIENT-SPECIFIC STYLES */
+      body,
+      table,
+      td,
+      a {
+        -webkit-text-size-adjust: 100%;
+        -ms-text-size-adjust: 100%;
+      }
+
+      table,
+      td {
+        mso-table-lspace: 0pt;
+        mso-table-rspace: 0pt;
+      }
+
+      img {
+        -ms-interpolation-mode: bicubic;
+      }
+
+      /* RESET STYLES */
+      img {
+        border: 0;
+        height: auto;
+        line-height: 100%;
+        outline: none;
+        text-decoration: none;
+      }
+
+      table {
+        border-collapse: collapse !important;
+      }
+
+      body {
+        height: 100% !important;
+        margin: 0 !important;
+        padding: 0 !important;
+        width: 100% !important;
+        background-color: #ffffff;
+        color: #424242;
+      }
+
+      a {
+        color: #6b4fbb;
+        text-decoration: underline;
+      }
+
+      .cta_link a {
+        font-size: 24px;
+        font-family: 'Source Sans Pro', helvetica, arial, sans-serif;
+        color: #ffffff;
+        text-decoration: none;
+        border-radius: 5px;
+        -webkit-border-radius: 5px;
+        background-color: #6e49cb;
+        border-top: 15px solid #6e49cb;
+        border-bottom: 15px solid #6e49cb;
+        border-right: 40px solid #6e49cb;
+        border-left: 40px solid #6e49cb;
+        display: inline-block;
+      }
+
+      .footernav {
+        display: inline !important;
+      }
+
+      .footernav a {
+        color: #6e49cb;
+      }
+
+      .address {
+        margin: 0;
+        font-size: 16px;
+        line-height: 26px;
+      }
+
+    :css
+      /* iOS BLUE LINKS */
+      a[x-apple-data-detectors] {
+      color: inherit !important;
+      text-decoration: none !important;
+      font-size: inherit !important;
+      font-family: inherit !important;
+      font-weight: inherit !important;
+      line-height: inherit !important;
+      }
+    /[if gte mso 9]
+      <xml>
+      <o:OfficeDocumentSettings>
+      <o:AllowPNG/>
+      <o:PixelsPerInch>96</o:PixelsPerInch>
+      </o:OfficeDocumentSettings>
+      </xml>
+    /[if (mso)|(mso 16)]
+      <style type="text/css">
+      body, table, td, a, span {  font-family: Arial, Helvetica, sans-serif !important;  }
+      </style>
+    :css
+      @media only screen and (max-width: 595px) {
+
+      .wrapper {
+        width: 100% !important;
+        margin: 0 auto !important;
+        padding: 0 !important;
+        }
+
+        p,
+        li {
+        font-size: 18px !important;
+        line-height: 26px !important;
+        }
+
+        .stack {
+          width: 100% !important;
+        }
+
+        .stack-mobile-padding {
+          width: 100% !important;
+          margin-top: 20px !important;
+        }
+
+        .callout {
+          padding-bottom: 20px !important;
+        }
+
+        .redbutton {
+          text-align: center;
+        }
+
+        .stack33 {
+          display: block !important;
+          width: 100% !important;
+          max-width: 100% !important;
+          direction: ltr !important;
+          text-align: center !important;
+        }
+      }
+
+      @media only screen and (max-width: 480px) {
+        u~div {
+          width: 100vw !important;
+        }
+
+        div>u~div {
+          width: 100% !important;
+        }
+      }
+  %body#body{ width: "100%" }
+    %table{ border: "0", cellpadding: "0", cellspacing: "0", role: "presentation", width: "100%" }
+      %tr
+        %td{ align: "center", style: "padding: 0px;" }
+          %table.wrapper{ border: "0", cellpadding: "0", cellspacing: "0", role: "presentation", width: "600" }
+            %tr
+              %td{ style: "padding: 0px;" }
+                #main-story.mktEditable{ mktoname: "main-story" }
+                  %table{ border: "0", cellpadding: "0", cellspacing: "0", role: "presentation", width: "100%" }
+                    %tr
+                      %td{ align: "left", style: "padding: 0px;" }
+                        = about_link('mailers/in_product_marketing', 'gitlab-logo-gray-rgb.png', 200)
+                    %tr
+                      %td{ "aria-hidden" => "true", height: "30", style: "font-size: 0; line-height: 0;" }
+                    %tr
+                      %td{ bgcolor: "#ffffff", height: "auto", style: "max-width: 600px; width: 100%; text-align: center; height: 200px; padding: 25px 15px; mso-line-height-rule: exactly; min-height: 40px; font-family: 'Source Sans Pro', helvetica, arial, sans-serif;", valign: "middle", width: "100%" }
+                        = in_product_marketing_logo(@track, @series)
+                        %h1{ style: "font-size: 40px; line-height: 46x; color: #000000; padding: 20px 0 0 0; font-weight: normal;" }
+                          = in_product_marketing_title(@track, @series)
+                        %h2{ style: "font-size: 28px; line-height: 34px; color: #000000; padding: 0; font-weight: 400;" }
+                          = in_product_marketing_subtitle(@track, @series)
+                    %tr
+                      %td{ style: "padding: 10px 20px 30px 20px; font-family: 'Source Sans Pro', helvetica, arial, sans-serif; color:#000000; font-size: 18px; line-height: 24px;" }
+                        %p{ style: "margin: 0 0 20px 0;" }
+                          = in_product_marketing_body_line1(@track, @series, format: :html).html_safe
+                        %p{ style: "margin: 0 0 20px 0;" }
+                          = in_product_marketing_body_line2(@track, @series, format: :html).html_safe
+                    %tr
+                      %td{ align: "center", style: "padding: 10px 20px 80px 20px; font-family: 'Source Sans Pro', helvetica, arial, sans-serif;" }
+                        .cta_link= cta_link(@track, @series, @group, format: :html)
+                    %tr{ style: "background-color: #ffffff;" }
+                      %td{ style: "color: #424242; padding: 10px 30px; text-align: center; font-family: 'Source Sans Pro', helvetica, arial, sans-serif;font-size: 16px; line-height: 22px; border: 1px solid #dddddd" }
+                        %p
+                          = in_product_marketing_progress(@track, @series)
+                    %tr{ style: "background-color: #ffffff;" }
+                      %td{ align: "center", style: "padding:50px 20px 0 20px;" }
+                        = about_link('', 'gitlab_logo.png', 80)
+                    %tr{ style: "background-color: #ffffff;" }
+                      %td{ align: "center", style: "padding:0px ;" }
+                    %tr{ style: "background-color: #ffffff;" }
+                      %td{ align: "center", style: "padding:0px 10px; font-family: 'Source Sans Pro', helvetica, arial, sans-serif; " }
+                        %span.footernav{ style: "color: #6e49cb; font-size: 16px; line-height: 26px; font-family: 'Source Sans Pro', helvetica, arial, sans-serif;" }
+                          = footer_links(format: :html).join('&nbsp;' * 3 + '|' + '&nbsp;' * 4).html_safe
+                    %tr{ style: "background-color:#ffffff;" }
+                      %td{ align: "center", style: "padding: 40px 30px 20px 30px; font-family: 'Source Sans Pro', helvetica, arial, sans-serif;" }
+                        .address= address(format: :html)
+                    %tr{ style: "background-color: #ffffff;" }
+                      %td{ align: "left", style: "padding:20px 30px 20px 30px;" }
+                        %span.footernav{ style: "color: #6e49cb; font-size: 14px; line-height: 20px; font-family: 'Source Sans Pro', helvetica, arial, sans-serif; color:#424242;" }
+                          = unsubscribe(format: :html).html_safe

app/views/notify/in_product_marketing_email.text.erb

+<%= in_product_marketing_tagline(@track, @series) %>
+
+<%= in_product_marketing_title(@track, @series) %>
+<%= in_product_marketing_subtitle(@track, @series) %>
+
+
+<%= in_product_marketing_body_line1(@track, @series) %>
+
+<%= in_product_marketing_body_line2(@track, @series) %>
+
+<%= cta_link(@track, @series, @group) %>
+
+
+
+
+
+
+
+<%= footer_links %>
+
+<%= address %>
+
+<%= unsubscribe %>

locale/gitlab.pot

@@ -14964,6 +14964,351 @@ msgstr ""
 msgid "In progress"
 msgstr ""
 
+msgid "InProductMarketing|%{strong_start}Advanced application security%{strong_end} — including SAST, DAST scanning, FUZZ testing, dependency scanning, license compliance, secrete detection"
+msgstr ""
+
+msgid "InProductMarketing|%{strong_start}Company wide portfolio management%{strong_end} — including multi-level epics, scoped labels"
+msgstr ""
+
+msgid "InProductMarketing|%{strong_start}Executive level insights%{strong_end} — including reporting on productivity, tasks by type, days to completion, value stream"
+msgstr ""
+
+msgid "InProductMarketing|%{strong_start}GitLab Inc.%{strong_end} 268 Bush Street, #350, San Francisco, CA 94104, USA"
+msgstr ""
+
+msgid "InProductMarketing|%{strong_start}Multiple approval roles%{strong_end} — including code owners and required merge approvals"
+msgstr ""
+
+msgid "InProductMarketing|*GitLab*, noun: a synonym for efficient teams"
+msgstr ""
+
+msgid "InProductMarketing|...and you can get a free trial of GitLab Gold"
+msgstr ""
+
+msgid "InProductMarketing|3 ways to dive into GitLab CI/CD"
+msgstr ""
+
+msgid "InProductMarketing|Actually, GitLab makes the team work (better)"
+msgstr ""
+
+msgid "InProductMarketing|And finally %{deploy_link} a Python application."
+msgstr ""
+
+msgid "InProductMarketing|Are your runners ready?"
+msgstr ""
+
+msgid "InProductMarketing|Automated security scans directly within GitLab"
+msgstr ""
+
+msgid "InProductMarketing|Beef up your security"
+msgstr ""
+
+msgid "InProductMarketing|Better code in less time"
+msgstr ""
+
+msgid "InProductMarketing|Blog"
+msgstr ""
+
+msgid "InProductMarketing|By enabling code owners and required merge approvals the right person will review the right MR. This is a win-win: cleaner code and a more efficient review process."
+msgstr ""
+
+msgid "InProductMarketing|Code owners and required merge approvals are part of the paid tiers of GitLab. You can start a free 30-day trial of GitLab Gold and enable these features in less than 5 minutes with no credit card required."
+msgstr ""
+
+msgid "InProductMarketing|Create a project in GitLab in 5 minutes"
+msgstr ""
+
+msgid "InProductMarketing|Create your first project!"
+msgstr ""
+
+msgid "InProductMarketing|Did you know teams that use GitLab are far more efficient?"
+msgstr ""
+
+msgid "InProductMarketing|Dig in and create a project and a repo"
+msgstr ""
+
+msgid "InProductMarketing|Explore GitLab CI/CD"
+msgstr ""
+
+msgid "InProductMarketing|Explore the options"
+msgstr ""
+
+msgid "InProductMarketing|Explore the power of GitLab CI/CD"
+msgstr ""
+
+msgid "InProductMarketing|Facebook"
+msgstr ""
+
+msgid "InProductMarketing|Feel the need for speed?"
+msgstr ""
+
+msgid "InProductMarketing|Find out how your teams are really doing"
+msgstr ""
+
+msgid "InProductMarketing|Follow our steps"
+msgstr ""
+
+msgid "InProductMarketing|Get going with CI/CD quickly using our %{quick_start_link}. Start with an available runner and then create a CI .yml file – it's really that easy."
+msgstr ""
+
+msgid "InProductMarketing|Get our import guides"
+msgstr ""
+
+msgid "InProductMarketing|Get started today"
+msgstr ""
+
+msgid "InProductMarketing|Get started today with a 30-day GitLab Gold trial, no credit card required."
+msgstr ""
+
+msgid "InProductMarketing|Get started with GitLab CI/CD"
+msgstr ""
+
+msgid "InProductMarketing|Get to know GitLab CI/CD"
+msgstr ""
+
+msgid "InProductMarketing|Get your team set up on GitLab"
+msgstr ""
+
+msgid "InProductMarketing|Git basics"
+msgstr ""
+
+msgid "InProductMarketing|GitHub Enterprise projects to GitLab"
+msgstr ""
+
+msgid "InProductMarketing|GitLab provides static application security testing (SAST), dynamic application security testing (DAST), container scanning, and dependency scanning to help you deliver secure applications along with license compliance."
+msgstr ""
+
+msgid "InProductMarketing|GitLab's CI/CD makes software development easier. Don't believe us? Here are three ways you can take it for a fast (and satisfying) test drive:"
+msgstr ""
+
+msgid "InProductMarketing|GitLab's premium tiers are designed to make you, your team and your application more efficient and more secure with features including but not limited to:"
+msgstr ""
+
+msgid "InProductMarketing|Give us one minute..."
+msgstr ""
+
+msgid "InProductMarketing|Go farther with GitLab"
+msgstr ""
+
+msgid "InProductMarketing|Go for the gold!"
+msgstr ""
+
+msgid "InProductMarketing|Goldman Sachs went from 1 build every two weeks to thousands of builds a day"
+msgstr ""
+
+msgid "InProductMarketing|Have a different instance you'd like to import? Here's our %{import_link}."
+msgstr ""
+
+msgid "InProductMarketing|Here's what you need to know"
+msgstr ""
+
+msgid "InProductMarketing|How (and why) mirroring makes sense"
+msgstr ""
+
+msgid "InProductMarketing|How long does it take us to close issues/MRs by types like feature requests, bugs, tech debt, security?"
+msgstr ""
+
+msgid "InProductMarketing|How many days does it take our team to complete various tasks?"
+msgstr ""
+
+msgid "InProductMarketing|How to build and test faster"
+msgstr ""
+
+msgid "InProductMarketing|If you no longer wish to receive marketing emails from us,"
+msgstr ""
+
+msgid "InProductMarketing|Import your project and code from GitHub, Bitbucket and others"
+msgstr ""
+
+msgid "InProductMarketing|Improve app security with a 30-day trial"
+msgstr ""
+
+msgid "InProductMarketing|Improve code quality and streamline reviews"
+msgstr ""
+
+msgid "InProductMarketing|Invite your colleagues and start shipping code faster."
+msgstr ""
+
+msgid "InProductMarketing|Invite your colleagues to join in less than one minute"
+msgstr ""
+
+msgid "InProductMarketing|Invite your colleagues today"
+msgstr ""
+
+msgid "InProductMarketing|Invite your team in less than 60 seconds"
+msgstr ""
+
+msgid "InProductMarketing|Invite your team now"
+msgstr ""
+
+msgid "InProductMarketing|It's all in the stats"
+msgstr ""
+
+msgid "InProductMarketing|It's also possible to simply %{external_repo_link} in order to take advantage of GitLab's CI/CD."
+msgstr ""
+
+msgid "InProductMarketing|Launch GitLab CI/CD in 20 minutes or less"
+msgstr ""
+
+msgid "InProductMarketing|Making the switch? It's easier than you think to import your projects into GitLab. Move %{github_link}, or import something %{bitbucket_link}."
+msgstr ""
+
+msgid "InProductMarketing|Master the art of importing!"
+msgstr ""
+
+msgid "InProductMarketing|Move on to easily creating a Pages website %{ci_template_link}"
+msgstr ""
+
+msgid "InProductMarketing|Multiple owners, confusing workstreams? We've got you covered"
+msgstr ""
+
+msgid "InProductMarketing|Need an alternative to importing?"
+msgstr ""
+
+msgid "InProductMarketing|Our tool brings all the things together"
+msgstr ""
+
+msgid "InProductMarketing|Rapid development, simplified"
+msgstr ""
+
+msgid "InProductMarketing|Security that's integrated into your development lifecycle"
+msgstr ""
+
+msgid "InProductMarketing|Sometimes you're not ready to make a full transition to a new tool. If you're not ready to fully commit, %{mirroring_link} gives you a safe way to try out GitLab in parallel with your current tool."
+msgstr ""
+
+msgid "InProductMarketing|Start a GitLab Gold trial today in less than one minute, no credit card required."
+msgstr ""
+
+msgid "InProductMarketing|Start a free trial of GitLab Gold – no CC required"
+msgstr ""
+
+msgid "InProductMarketing|Start a trial"
+msgstr ""
+
+msgid "InProductMarketing|Start by %{performance_link}"
+msgstr ""
+
+msgid "InProductMarketing|Start by importing your projects"
+msgstr ""
+
+msgid "InProductMarketing|Start with a GitLab Gold free trial"
+msgstr ""
+
+msgid "InProductMarketing|Stop wondering and use GitLab to answer questions like:"
+msgstr ""
+
+msgid "InProductMarketing|Streamline code review, know at a glance who's unavailable, communicate in comments or in email and integrate with Slack so everyone's on the same page."
+msgstr ""
+
+msgid "InProductMarketing|Take your first steps with GitLab"
+msgstr ""
+
+msgid "InProductMarketing|Take your source code management to the next level"
+msgstr ""
+
+msgid "InProductMarketing|Team work makes the dream work"
+msgstr ""
+
+msgid "InProductMarketing|Test, create, deploy"
+msgstr ""
+
+msgid "InProductMarketing|That's all it takes to get going with GitLab, but if you're new to working with Git, check out our %{basics_link} for helpful tips and tricks for getting started."
+msgstr ""
+
+msgid "InProductMarketing|This is email %{series} of 3 in the %{track} series."
+msgstr ""
+
+msgid "InProductMarketing|Ticketmaster decreased their CI build time by 15X"
+msgstr ""
+
+msgid "InProductMarketing|Tired of wrestling with disparate tool chains, information silos and inefficient processes? GitLab's CI/CD is built on a DevOps platform with source code management, planning, monitoring and more ready to go. Find out %{ci_link}."
+msgstr ""
+
+msgid "InProductMarketing|To understand and get the most out of GitLab, start at the beginning and %{project_link}. In GitLab, repositories are part of a project, so after you've created your project you can go ahead and %{repo_link}."
+msgstr ""
+
+msgid "InProductMarketing|Try GitLab Gold for free"
+msgstr ""
+
+msgid "InProductMarketing|Try it out"
+msgstr ""
+
+msgid "InProductMarketing|Try it yourself"
+msgstr ""
+
+msgid "InProductMarketing|Twitter"
+msgstr ""
+
+msgid "InProductMarketing|Understand repository mirroring"
+msgstr ""
+
+msgid "InProductMarketing|Understand your project options"
+msgstr ""
+
+msgid "InProductMarketing|Use GitLab CI/CD"
+msgstr ""
+
+msgid "InProductMarketing|We know a thing or two about efficiency and we don't want to keep that to ourselves. Sign up for a free trial of GitLab Gold and your teams will be on it from day one."
+msgstr ""
+
+msgid "InProductMarketing|What does our value stream timeline look like from product to development to review and production?"
+msgstr ""
+
+msgid "InProductMarketing|When your team is on GitLab these answers are a click away."
+msgstr ""
+
+msgid "InProductMarketing|Working in GitLab = more efficient"
+msgstr ""
+
+msgid "InProductMarketing|YouTube"
+msgstr ""
+
+msgid "InProductMarketing|Your teams can be more efficient"
+msgstr ""
+
+msgid "InProductMarketing|comprehensive guide"
+msgstr ""
+
+msgid "InProductMarketing|connect an external repository"
+msgstr ""
+
+msgid "InProductMarketing|create a project"
+msgstr ""
+
+msgid "InProductMarketing|from Bitbucket"
+msgstr ""
+
+msgid "InProductMarketing|go to about.gitlab.com"
+msgstr ""
+
+msgid "InProductMarketing|how easy it is to get started"
+msgstr ""
+
+msgid "InProductMarketing|quick start guide"
+msgstr ""
+
+msgid "InProductMarketing|repository mirroring"
+msgstr ""
+
+msgid "InProductMarketing|set up a repo"
+msgstr ""
+
+msgid "InProductMarketing|test and deploy"
+msgstr ""
+
+msgid "InProductMarketing|testing browser performance"
+msgstr ""
+
+msgid "InProductMarketing|unsubscribe"
+msgstr ""
+
+msgid "InProductMarketing|using a CI/CD template"
+msgstr ""
+
+msgid "InProductMarketing|you may %{unsubscribe_link} at any time."
+msgstr ""
+
 msgid "Incident"
 msgstr ""