Change unsubscribe language for email campaign

app/helpers/in_product_marketing_helper.rb

@@ -193,8 +193,12 @@ module InProductMarketingHelper
     end
   end
 
-  def in_product_marketing_progress(track, series)
+  def in_product_marketing_progress(track, series, format: nil)
+    if Gitlab.com?
       s_('InProductMarketing|This is email %{series} of 3 in the %{track} series.') % { series: series + 1, track: track.to_s.humanize }
+    else
+      s_('InProductMarketing|This is email %{series} of 3 in the %{track} series. To disable notification emails sent by your local GitLab instance, either contact your administrator or %{unsubscribe_link}.') % { series: series + 1, track: track.to_s.humanize, unsubscribe_link: unsubscribe_link(format) }
+    end
   end
 
   def footer_links(format: nil)
@@ -220,11 +224,9 @@ module InProductMarketingHelper
     s_('InProductMarketing|%{strong_start}GitLab Inc.%{strong_end} 268 Bush Street, #350, San Francisco, CA 94104, USA').html_safe % strong_options(format)
   end
 
-  def unsubscribe(format: nil)
-    parts = [
-      s_('InProductMarketing|If you no longer wish to receive marketing emails from us,'),
-      s_('InProductMarketing|you may %{unsubscribe_link} at any time.') % { unsubscribe_link: unsubscribe_link(format) }
-    ]
+  def unsubscribe(track, series, format: nil)
+    parts = Gitlab.com? ? unsubscribe_com(format) : unsubscribe_self_managed(track, series, format)
+
     case format
     when :html
       parts.join(' ')
@@ -235,6 +237,20 @@ module InProductMarketingHelper
 
   private
 
+  def unsubscribe_com(format)
+    [
+      s_('InProductMarketing|If you no longer wish to receive marketing emails from us,'),
+      s_('InProductMarketing|you may %{unsubscribe_link} at any time.') % { unsubscribe_link: unsubscribe_link(format) }
+    ]
+  end
+
+  def unsubscribe_self_managed(track, series, format)
+    [
+      s_('InProductMarketing|To opt out of these onboarding emails, %{unsubscribe_link}.') % { unsubscribe_link: unsubscribe_link(format) },
+      s_("InProductMarketing|If you don't want to receive marketing emails directly from GitLab, %{marketing_preference_link}.") % { marketing_preference_link: marketing_preference_link(track, series, format) }
+    ]
+  end
+
   def in_product_marketing_cta_text(track, series)
     {
       create: [
@@ -314,9 +330,23 @@ module InProductMarketingHelper
 
   def unsubscribe_link(format)
     unsubscribe_url = Gitlab.com? ? '%tag_unsubscribe_url%' : profile_notifications_url
+
     link(s_('InProductMarketing|unsubscribe'), unsubscribe_url, format)
   end
 
+  def marketing_preference_link(track, series, format)
+    params = {
+      utm_source: 'SM',
+      utm_medium: 'email',
+      utm_campaign: 'onboarding',
+      utm_term: "#{track}_#{series}"
+    }
+
+    preference_link = "https://about.gitlab.com/company/preference-center/?#{params.to_query}"
+
+    link(s_('InProductMarketing|update your preferences'), preference_link, format)
+  end
+
   def link(text, link, format)
     case format
     when :html

app/views/notify/in_product_marketing_email.html.haml

@@ -166,6 +166,10 @@
                         = about_link('mailers/in_product_marketing', 'gitlab-logo-gray-rgb.png', 200)
                     %tr
                       %td{ "aria-hidden" => "true", height: "30", style: "font-size: 0; line-height: 0;" }
+                    %tr{ style: "background-color: #ffffff;" }
+                      %td{ style: "color: #424242; padding: 10px 30px; text-align: center; font-family: 'Source Sans Pro', helvetica, arial, sans-serif;font-size: 16px; line-height: 22px; border: 1px solid #dddddd" }
+                        %p
+                          = in_product_marketing_progress(@track, @series, format: :html).html_safe
                     %tr
                       %td{ bgcolor: "#ffffff", height: "auto", style: "max-width: 600px; width: 100%; text-align: center; height: 200px; padding: 25px 15px; mso-line-height-rule: exactly; min-height: 40px; font-family: 'Source Sans Pro', helvetica, arial, sans-serif;", valign: "middle", width: "100%" }
                         = in_product_marketing_logo(@track, @series)
@@ -183,10 +187,6 @@
                     %tr
                       %td{ align: "center", style: "padding: 10px 20px 80px 20px; font-family: 'Source Sans Pro', helvetica, arial, sans-serif;" }
                         .cta_link= cta_link(@track, @series, @group, format: :html)
-                    %tr{ style: "background-color: #ffffff;" }
-                      %td{ style: "color: #424242; padding: 10px 30px; text-align: center; font-family: 'Source Sans Pro', helvetica, arial, sans-serif;font-size: 16px; line-height: 22px; border: 1px solid #dddddd" }
-                        %p
-                          = in_product_marketing_progress(@track, @series)
                     %tr{ style: "background-color: #ffffff;" }
                       %td{ align: "center", style: "padding:75px 20px 25px;" }
                         = about_link('', 'gitlab_logo.png', 80)
@@ -202,4 +202,4 @@
                     %tr{ style: "background-color: #ffffff;" }
                       %td{ align: "left", style: "padding:20px 30px 20px 30px;" }
                         %span.footernav{ style: "color: #6e49cb; font-size: 14px; line-height: 20px; font-family: 'Source Sans Pro', helvetica, arial, sans-serif; color:#424242;" }
-                          = unsubscribe(format: :html).html_safe
+                          = unsubscribe(@track, @series, format: :html).html_safe

app/views/notify/in_product_marketing_email.text.erb

@@ -20,4 +20,4 @@
 
 <%= address %>
 
-<%= unsubscribe %>
+<%= unsubscribe(@track, @series) %>

changelogs/unreleased/nicolasdular-update-email-language-for-self-managed.yml

+---
+title: Change unsubscribe language for email campaign on self managed
+merge_request: 59121
+author:
+type: changed

locale/gitlab.pot

@@ -16499,6 +16499,9 @@ msgstr ""
 msgid "InProductMarketing|How to build and test faster"
 msgstr ""
 
+msgid "InProductMarketing|If you don't want to receive marketing emails directly from GitLab, %{marketing_preference_link}."
+msgstr ""
+
 msgid "InProductMarketing|If you no longer wish to receive marketing emails from us,"
 msgstr ""
 
@@ -16607,12 +16610,18 @@ msgstr ""
 msgid "InProductMarketing|This is email %{series} of 3 in the %{track} series."
 msgstr ""
 
+msgid "InProductMarketing|This is email %{series} of 3 in the %{track} series. To disable notification emails sent by your local GitLab instance, either contact your administrator or %{unsubscribe_link}."
+msgstr ""
+
 msgid "InProductMarketing|Ticketmaster decreased their CI build time by 15X"
 msgstr ""
 
 msgid "InProductMarketing|Tired of wrestling with disparate tool chains, information silos and inefficient processes? GitLab's CI/CD is built on a DevOps platform with source code management, planning, monitoring and more ready to go. Find out %{ci_link}."
 msgstr ""
 
+msgid "InProductMarketing|To opt out of these onboarding emails, %{unsubscribe_link}."
+msgstr ""
+
 msgid "InProductMarketing|To understand and get the most out of GitLab, start at the beginning and %{project_link}. In GitLab, repositories are part of a project, so after you've created your project you can go ahead and %{repo_link}."
 msgstr ""
 
@@ -16691,6 +16700,9 @@ msgstr ""
 msgid "InProductMarketing|unsubscribe"
 msgstr ""
 
+msgid "InProductMarketing|update your preferences"
+msgstr ""
+
 msgid "InProductMarketing|using a CI/CD template"
 msgstr ""