Clarify usage ping wording in admin area

app/views/admin/application_settings/_form.html.haml

@@ -666,15 +666,15 @@
         .checkbox
           = f.label :usage_ping_enabled do
             = f.check_box :usage_ping_enabled, disabled: !can_be_configured
-            Usage ping enabled
-            = link_to icon('question-circle'), help_page_path("user/admin_area/settings/usage_statistics", anchor: "usage-ping")
+            Enable usage ping
           .help-block
             - if can_be_configured
-              Every week GitLab will report license usage back to GitLab, Inc.
-              Disable this option if you do not want this to occur. To see the
-              JSON payload that will be sent, visit the
-              = succeed '.' do
-                = link_to "Cohorts page", admin_cohorts_path(anchor: 'usage-ping')
+              To help improve GitLab and its user experience, GitLab will
+              periodically collect usage information.
+              = link_to 'Learn more', help_page_path("user/admin_area/settings/usage_statistics", anchor: "usage-ping")
+              about what information is shared with GitLab Inc. Visit
+              = link_to 'Cohorts', admin_cohorts_path(anchor: 'usage-ping')
+              to see the JSON payload sent.
             - else
               The usage ping is disabled, and cannot be configured through this
               form. For more information, see the documentation on