Highlight names uniformly

Highlight option and folder names with backticks, in order to be uniform throughout the document.

doc/getting-started.rst

@@ -43,7 +43,7 @@ a minimal configuration:
    >>> write(src, 'buildout.cfg')
 
 A minimal (and useless) Buildout configuration has a ``buildout`` section
-with a parts option.  If we run Buildout:
+with a ``parts`` option.  If we run Buildout:
 
 .. code-block:: console
 
@@ -264,7 +264,7 @@ If we run Buildout:
     <BLANKLINE>
 
 - The ``zc.zdaemonrecipe`` recipe will be downloaded and installed in
-  the eggs directory.
+  the ``eggs`` directory.
 
 - A ``server`` script is added to the ``bin`` directory.  This script
   is generated by the recipe.  It can be run like: