By using the hash rocket syntax, the web hook will work on older versions of ruby (1.8) in addition to 1.9, 2.0 ect..
Moves do .. end to separate lines for ruby-lint.

Additional Information:
http://stackoverflow.com/questions/25899476/webrick-gives-error-unexpected-expecting-end
https://github.com/spuder/r10k_gitlab_webhook