Rename 'Professional support' to 'For Enterprise' and add section on 'For...

Rename 'Professional support' to 'For Enterprise' and add section on 'For Enterprise' to the README (linking to Tidelift).

README.rst

@@ -34,8 +34,17 @@ To report a security vulnerability, please use the
 Tidelift will coordinate the fix and disclosure.
 
 
+For Enterprise
+==============
+
+Available as part of the Tidelift Subscription.
+
+Setuptools and the maintainers of thousands of other packages are working with Tidelift to deliver one enterprise subscription that covers all of the open source you use.
+
+`Learn more <https://tidelift.com/subscription/pkg/pypi-setuptools?utm_source=pypi-setuptools&utm_medium=referral&utm_campaign=github>`_.
+
 Code of Conduct
----------------
+===============
 
 Everyone interacting in the setuptools project's codebases, issue trackers,
 chat rooms, and mailing lists is expected to follow the

docs/_templates/indexsidebar.html

+<h3 class="donation">For Enterprise</h3>
+
+<p>
+Professionally-supported {{ project }} is available with the
+<a href="https://tidelift.com/subscription/pkg/pypi-{{ project }}?utm_source=pypi-{{ project }}&utm_medium=referral">Tidelift Subscription</a>.
+</p>
+
 <h3>Download</h3>
 
 <p>Current version: <b>{{ version }}</b></p>
@@ -6,10 +13,3 @@
 <h3>Questions? Suggestions? Contributions?</h3>
 
 <p>Visit the <a href="{{ package_url }}">Project page</a> </p>
-
-<h3 class="donation">Professional support</h3>
-
-<p>
-Professionally-supported {{ project }} is available with the
-<a href="https://tidelift.com/subscription/pkg/pypi-{{ project }}?utm_source=pypi-{{ project }}&utm_medium=readme">Tidelift Subscription</a>.
-</p>