launcher: Fix build with mingw-w64

Fix typo in CHANGES.rst

Fix some usage of deprecated `imp` module

This reverts commit 42bd00ad.

travis: update PyPy jobs to use more recent versions

tests: fix `test_pip_upgrade_from_source` on Python 3.4

Do not test pip's master on 3.4, as support for it has been dropped.

Perform a more thorough check of package_data structure

Ensure the dictionary values are lists/tuples of strings.

Fix #1459.

value=None raises TypeError

DistutilsSetupError: 2 must be a list of strings (got None)

Include the file path in get_metadata() UnicodeDecodeErrors.

Fix CI

Use license classifiers rather than the license field.

stop using deprecated HTMLParser.unescape

HTMLParser.unescape is accessed even when unused - this will cause an
exception when `HTMLParser.unescape` is removed in Python 3.9.

execv() requires process.h to be included according to the MSVC documentation
but for some reason it also works without it.

mingw-w64 on the other hand fails to build the launcher if the include isn't there,
so add it.

The license field has a 'free' format, while the classifiers are unique
identifiers, similar to SPDX identifiers. In the documentation, we
should therefore showcase the use of classifiers.

tests: unpin pytest

The new releases for pytest-fixture-config and pytest-shutil are
compatible with pytest>=4.0.

Force metadata-version = 1.2 when project urls are present.

Closes: #1756

Migrate constants from setup.py to setup.cfg

This also makes wheel an unconditional setup_requires dependency.

Closes: #1697

Fix CIs.