Update tests for persistent 4.4.3

Fix tests against persistent 4.4.

Stop being quite so strict to account for the differences between the
C and Python implementations. But do test that we don't break the new
features when we didn't already have a better form.

Fixes #94

Refs https://github.com/zopefoundation/persistent/issues/92

Avoid spurious "failures" on Appveyor during releases

This way if the sdist hasn't been uploaded yet for some reason, Appveyor
will take care of it.

PowerShell interprets any stderr output from a child process as an
error.  This means warnings from pip about using
not-the-very-latest-version-how-dare-you and warnings from twine about
uploading the *.tar.gz which was probably already uploaded already and
might not be a bitwise identical copy because what even is
reproducibility cause the Appveyor builds to fail, even if the actual
binary wheels we want have been built and uploaded successfully.

*pauses to breathe*

[skip ci]

[skip ci]

python 3.7 binary wheels.

[skip ci]

[skip ci]

* Fix coverage story and add coveralls.io.

* Always be verbose to avoid failing builds because of 10 minutes without output.

* Add badges.

Drop Python 3.3 and add Python 3.7. 

Use operator.index to avoid DeprecationWarning on Python 2

Fixes #79

Slightly faster on CPython:

$ python -m perf timeit -s 'from struct import Struct; s = Struct("i"); unpack=s.unpack; pack=s.pack' 'unpack(pack(123456))'
.....................
Mean +- std dev: 252 ns +- 12 ns
$ python -m perf timeit -s 'from struct import Struct; s = Struct("i"); from operator import index; pack=s.pack' 'pack(index(123456))'
.....................
Mean +- std dev: 235 ns +- 6 ns

Very slightly faster on PyPy:

python -m perf timeit -s 'from struct import Struct; s = Struct("i"); unpack=s.unpack; pack=s.pack' 'unpack(pack(123456))'
.........
Mean +- std dev: 4.24 ns +- 0.12 ns
$ python -m perf timeit -s 'from struct import Struct; s = Struct("i"); from operator import index; pack=s.pack' 'pack(index(123456))'
.........
Mean +- std dev: 4.19 ns +- 0.10 ns

Support PURE_PYTHON at runtime. 

Detect pip installs with 'bdist_wheel' (or manual builds for upload) and don't let the C extensions fail to build unless PURE_PYTHON is set.

This makes the test runs in pure_python mode 15s faster.

Microbenchmarks on CPython 2.7.14:

$ python -m perf timeit -s 'from struct import pack,unpack' 'unpack("i", pack("i", 123456))'
.....................
Mean +- std dev: 365 ns +- 12 ns

$ python -m perf timeit -s 'from struct import Struct; s = Struct("i"); unpack=s.unpack; pack=s.pack' 'unpack(pack(123456))'
.....................
Mean +- std dev: 251 ns +- 9 ns

No appreciable difference on PyPy.

Add failing tests and then fix them. Use a common function to DRY in
all the modules.

Fixes #78

Also use zope.testrunner in tox (and travis) because it allows passing
arguments to select what tests to run, see slow tests, etc.

Simplify setup.py to always build the C modules and avoid polluting
wheel caches (the same as zope.security and other projects that have
been worked on lately).

Bump the minimum 'persistent' requirement to one that actually works
in PURE_PYTHON mode (plus fix wheel metadata; otherwise we need
environment markers).

Test PURE_PYTHON in environments on Travis. Do some minor tuning to
eliminate redundant test cases and speed up test time.

Fix possibility of rare crash during dealloc. Fixes #75

cleanup after manylinux wheelbuilding

errant white space preventing some builds in manylinux

Build and deploy manylinux builds on tagged commit