Merge branch 'improve-readme' into 'master'

Document should start from h1 title. Also put badges on top for easier tracking

Looks much better with new project page design. 

See merge request !983

README.md

+# GitLab
+
+[![build status](https://ci.gitlab.com/projects/1/status.png?ref=master)](https://ci.gitlab.com/projects/1?ref=master)
+[![Build Status](https://semaphoreapp.com/api/v1/projects/2f1a5809-418b-4cc2-a1f4-819607579fe7/243338/badge.png)](https://semaphoreapp.com/gitlabhq/gitlabhq)
+[![Code Climate](https://codeclimate.com/github/gitlabhq/gitlabhq.svg)](https://codeclimate.com/github/gitlabhq/gitlabhq)
+[![Coverage Status](https://coveralls.io/repos/gitlabhq/gitlabhq/badge.png?branch=master)](https://coveralls.io/r/gitlabhq/gitlabhq?branch=master)
+
 ## Canonical source
 
 The source of GitLab Community Edition is [hosted on GitLab.com](https://gitlab.com/gitlab-org/gitlab-ce/) and there are mirrors to make [contributing](CONTRIBUTING.md) as easy as possible.
 
-# ![logo](https://about.gitlab.com/images/gitlab_logo.png) GitLab
-
 ## Open source software to collaborate on code
 
 To see how GitLab looks please see the [features page on our website](https://about.gitlab.com/features/).
@@ -23,16 +28,6 @@ There are two editions of GitLab.
 *GitLab Enterprise Edition (EE)* includes [extra features](https://about.gitlab.com/features/#compare) that are most useful for organizations with more than 100 users.
 To use EE and get official support please [become a subscriber](https://about.gitlab.com/pricing/).
 
-## Code status
-
-- [![build status](https://ci.gitlab.com/projects/1/status.png?ref=master)](https://ci.gitlab.com/projects/1?ref=master) on ci.gitlab.com (master branch)
-
-- [![Build Status](https://semaphoreapp.com/api/v1/projects/2f1a5809-418b-4cc2-a1f4-819607579fe7/243338/badge.png)](https://semaphoreapp.com/gitlabhq/gitlabhq)
-
-- [![Code Climate](https://codeclimate.com/github/gitlabhq/gitlabhq.svg)](https://codeclimate.com/github/gitlabhq/gitlabhq)
-
-- [![Coverage Status](https://coveralls.io/repos/gitlabhq/gitlabhq/badge.png?branch=master)](https://coveralls.io/r/gitlabhq/gitlabhq?branch=master)
-
 ## Website
 
 On [about.gitlab.com](https://about.gitlab.com/) you can find more information about: