The early dev_name() setup needs to do an allocation which can only be
satisfied under slab_is_available() conditions. Some of the early
platform drivers may be initialized before this point, and those still
need to contend themselves with an empty dev_name.

This fixes up a regression with the SH earlyprintk which was bailing out
prior to hitting the early probe path due to not being able to satisfy
the early allocation. Other early platform drivers (such as the early
timers) that need to match the dev name are sufficiently late that
allocations are already possible.
Signed-off-by: Paul Mundt <lethal@linux-sh.org>