The driver uses the string "ems_usb" to populate
usb_driver::name. KBUILD_MODNAME also evaluates to "esd_ubs". Use
KBUILD_MODNAME and get rid on the hardcoded string names.

CC: Frank Jungclaus <frank.jungclaus@esd.eu>
Signed-off-by: Vincent Mailhol <mailhol.vincent@wanadoo.fr>
Link: https://lore.kernel.org/all/20220726082707.58758-6-mailhol.vincent@wanadoo.frSigned-off-by: Marc Kleine-Budde <mkl@pengutronix.de>