- ReactiveCaching creates 2 keys per stored value - one that just
  stores a boolean true value (the `:alive` key) and one that stores
  the value. The `:alive` key that stores the boolean true is set to
  expire after `reactive_cache_lifetime` expires.

- ReactiveCaching spawns ReactiveCachingWorker to update/create the
  value as needed.

- if the `:alive` key is present when ReactiveCachingWorker executes
  the value key is updated / created.

- if the `:alive` key is NOT present, this change will cause the value
  key to be deleted and release the memory consumed in Redis for the
  key and value.

- There is no way for the value key to be re-used. If the `:alive` key
  has expired, a Rails.cache.delete is called for *both* keys