Add ease score onboarding in product marketing email

app/controllers/groups/email_campaigns_controller.rb

@@ -16,7 +16,7 @@ class Groups::EmailCampaignsController < Groups::ApplicationController
 
   def track_click
     if Gitlab.com?
-      message = Gitlab::Email::Message::InProductMarketing.for(@track).new(group: group, series: @series)
+      message = Gitlab::Email::Message::InProductMarketing.for(@track).new(group: group, user: current_user, series: @series)
 
       data = {
         namespace_id: group.id,
@@ -58,8 +58,9 @@ class Groups::EmailCampaignsController < Groups::ApplicationController
     @series = params[:series]&.to_i
 
     track_valid = @track.in?(Namespaces::InProductMarketingEmailsService::TRACKS.keys)
-    series_valid = @series.in?(0..Namespaces::InProductMarketingEmailsService::INTERVAL_DAYS.size - 1)
+    return render_404 unless track_valid
 
-    render_404 unless track_valid && series_valid
+    series_valid = @series.in?(0..Namespaces::InProductMarketingEmailsService::TRACKS[@track][:interval_days].size - 1)
+    render_404 unless series_valid
   end
 end

app/mailers/emails/in_product_marketing.rb

@@ -14,8 +14,9 @@ module Emails
 
     def in_product_marketing_email(recipient_id, group_id, track, series)
       group = Group.find(group_id)
-      email = User.find(recipient_id).notification_email_for(group)
-      @message = Gitlab::Email::Message::InProductMarketing.for(track).new(group: group, series: series)
+      user = User.find(recipient_id)
+      email = user.notification_email_for(group)
+      @message = Gitlab::Email::Message::InProductMarketing.for(track).new(group: group, user: user, series: series)
 
       mail_to(to: email, subject: @message.subject_line)
     end

app/models/onboarding_progress.rb

@@ -85,6 +85,10 @@ class OnboardingProgress < ApplicationRecord
     end
   end
 
+  def number_of_completed_actions
+    attributes.extract!(*ACTIONS.map { |action| self.class.column_name(action).to_s }).compact!.size
+  end
+
   private
 
   def namespace_is_root_namespace

app/models/users/in_product_marketing_email.rb

@@ -18,7 +18,8 @@ module Users
       create: 0,
       verify: 1,
       trial: 2,
-      team: 3
+      team: 3,
+      experience: 4
     }, _suffix: true
 
     scope :without_track_and_series, -> (track, series) do

app/services/namespaces/in_product_marketing_emails_service.rb

@@ -4,17 +4,37 @@ module Namespaces
   class InProductMarketingEmailsService
     include Gitlab::Experimentation::GroupTypes
 
-    INTERVAL_DAYS = [1, 5, 10].freeze
     TRACKS = {
-      create: :git_write,
-      verify: :pipeline_created,
-      trial: :trial_started,
-      team: :user_added
+      create: {
+        interval_days: [1, 5, 10],
+        completed_actions: [:created],
+        incomplete_actions: [:git_write]
+      },
+      verify: {
+        interval_days: [1, 5, 10],
+        completed_actions: [:git_write],
+        incomplete_actions: [:pipeline_created]
+      },
+      trial: {
+        interval_days: [1, 5, 10],
+        completed_actions: [:git_write, :pipeline_created],
+        incomplete_actions: [:trial_started]
+      },
+      team: {
+        interval_days: [1, 5, 10],
+        completed_actions: [:git_write, :pipeline_created, :trial_started],
+        incomplete_actions: [:user_added]
+      },
+      experience: {
+        interval_days: [30],
+        completed_actions: [:created, :git_write],
+        incomplete_actions: []
+      }
     }.freeze
 
     def self.send_for_all_tracks_and_intervals
       TRACKS.each_key do |track|
-        INTERVAL_DAYS.each do |interval|
+        TRACKS[track][:interval_days].each do |interval|
           new(track, interval).execute
         end
       end
@@ -69,7 +89,7 @@ module Namespaces
     def groups_for_track
       onboarding_progress_scope = OnboardingProgress
         .completed_actions_with_latest_in_range(completed_actions, range)
-        .incomplete_actions(incomplete_action)
+        .incomplete_actions(incomplete_actions)
 
       # Filtering out sub-groups is a temporary fix to prevent calling
       # `.root_ancestor` on groups that are not root groups.
@@ -103,6 +123,8 @@ module Namespaces
         user.can?(:start_trial, group)
       when :team
         user.can?(:admin_group_member, group)
+      when :experience
+        true
       end
     end
 
@@ -111,8 +133,7 @@ module Namespaces
     end
 
     def completed_actions
-      index = TRACKS.keys.index(track)
-      index == 0 ? [:created] : TRACKS.values[0..index - 1]
+      TRACKS[track][:completed_actions]
     end
 
     def range
@@ -120,12 +141,12 @@ module Namespaces
       date.beginning_of_day..date.end_of_day
     end
 
-    def incomplete_action
-      TRACKS[track]
+    def incomplete_actions
+      TRACKS[track][:incomplete_actions]
     end
 
     def series
-      INTERVAL_DAYS.index(interval)
+      TRACKS[track][:interval_days].index(interval)
     end
 
     def save_tracked_emails!

app/views/notify/in_product_marketing_email.html.haml

@@ -184,9 +184,32 @@
                         - @message.body_line2&.tap do |line|
                           %p{ style: "margin: 0 0 20px 0;" }
                             = line.html_safe
-                    %tr
-                      %td{ align: "center", style: "padding: 10px 20px 80px 20px; font-family: 'Source Sans Pro', helvetica, arial, sans-serif;" }
-                        .cta_link= @message.cta_link
+                    - if @message.cta_text
+                      %tr
+                        %td{ align: "center", style: "padding: 10px 20px 80px 20px; font-family: 'Source Sans Pro', helvetica, arial, sans-serif;" }
+                          .cta_link= @message.cta_link
+                    - else
+                      %tr
+                        %td{ style: "padding: 10px 20px 10px 20px; font-family: 'Source Sans Pro', helvetica, arial, sans-serif; color:#000000; font-size: 16px; line-height: 20px;" }
+                          %table{ border: "0", cellpadding: "0", cellspacing: "0", width: "100%", style: "width: 100%; min-width: 100%;" }
+                            %tr
+                              %td{ width: "50%", style: "width: 50%; min-width: 50%; color: #000000; font-family: 'Source Sans Pro', helvetica, arial, sans-serif; font-size: 16px; line-height: 100%; padding-bottom: 16px; text-align: left;", align: "left" }
+                                = @message.feedback_ratings(1)
+                              %td{ width: "50%", style: "width: 50%; min-width: 50%; color: #000000; font-family: 'Source Sans Pro', helvetica, arial, sans-serif; font-size: 16px; line-height: 100%; padding-bottom: 16px; text-align: right;", align: "right" }
+                                = @message.feedback_ratings(5)
+                      %tr
+                        %td{ align: "center", style: "padding: 10px 1px 30px 1px;" }
+                          %table{ align: "center", cellpadding: "5", cellspacing: "0", width: "100%", style: "width: 100%; min-width: 100%; border: 1px solid #dae0ea; border-radius: 0; min-width: 100%; text-align: center; font-family: 'Source Sans Pro', helvetica, arial, sans-serif; font-size: 16px;" }
+                            %tr
+                              - (1..5).each do |rating|
+                                %td{ height: "54", style: "border-left: 1px solid #dae0ea; padding-bottom: 0; width: 9% !important;", width: "9%" }
+                                  %a{ href: @message.feedback_link(rating), style: "color: #424242; display: block; text-decoration: none;" }
+                                    %span{ height: "54", style: "display: block; font-size: 18px; height: 22px; line-height: 22px; padding: 16px 0; width: 100%; text-decoration: none;" }
+                                      = rating
+                      %tr
+                        %td{ style: "padding: 10px 20px 30px 20px; font-family: 'Source Sans Pro', helvetica, arial, sans-serif; color:#000000; font-size: 18px; line-height: 24px;" }
+                          %p{ style: "margin: 0 0 50px 0;" }
+                            = @message.feedback_thanks
                     %tr{ style: "background-color: #ffffff;" }
                       %td{ align: "center", style: "padding:75px 20px 25px;" }
                         = about_link('gitlab_logo.png', 80)

app/views/notify/in_product_marketing_email.text.erb

@@ -8,10 +8,19 @@
 
 <%= @message.body_line2 %>
 
+<% if @message.cta_text %>
 <%= @message.cta_link %>
 
 
 
+<% else %>
+<% (1..5).each do |rating| %>
+<%= "#{rating} - #{@message.feedback_ratings(rating).upcase} - #{@message.feedback_link(rating)}" %>
+<% end %>
+
+
+<%= @message.feedback_thanks %>
+<% end %>
 
 
 

changelogs/unreleased/add-ease-score-onboarding-email.yml

+---
+title: Add ease score onboarding in-product marketing email
+merge_request: 61347
+author:
+type: changed

config/metrics/counts_all/20210518081225_in_product_marketing_email_experience_0_sent.yml

+---
+key_path: counts.in_product_marketing_email_experience_0_sent
+name: "count_sent_first_email_of_the_experience_track_for_in_product_marketing_emails"
+description: Total sent emails of the experience track's first email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/61347
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

doc/development/usage_ping/dictionary.md

@@ -2422,6 +2422,18 @@ Status: `implemented`
 
 Tiers: `free`, `premium`, `ultimate`
 
+### `counts.in_product_marketing_email_experience_0_sent`
+
+Total sent emails of the experience track's first email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210518081225_in_product_marketing_email_experience_0_sent.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
 ### `counts.in_review_folder`
 
 Missing description

ee/app/controllers/survey_responses_controller.rb

 # frozen_string_literal: true
 
 class SurveyResponsesController < ApplicationController
-  SURVEY_RESPONSE_SCHEMA_URL = 'iglu:com.gitlab/survey_response/jsonschema/1-0-0'
+  SURVEY_RESPONSE_SCHEMA_URL = 'iglu:com.gitlab/survey_response/jsonschema/1-0-1'
   CALENDLY_INVITE_LINK = 'https://calendly.com/mkarampalas/gitlab-user-onboarding-research'
 
   before_action :track_response, only: :index
@@ -27,7 +27,8 @@ class SurveyResponsesController < ApplicationController
       email: params[:email],
       name: params[:name],
       username: params[:username],
-      response: params[:response]
+      response: params[:response],
+      onboarding_progress: to_number(params[:onboarding_progress])
     }.compact
 
     context = SnowplowTracker::SelfDescribingJson.new(SURVEY_RESPONSE_SCHEMA_URL, data)

ee/spec/requests/survey_responses_controller_spec.rb

@@ -17,7 +17,8 @@ RSpec.describe SurveyResponsesController do
         instance_id: 'foo',
         response: 'response text',
         bla: 'bar',
-        show_invite_link: 'true'
+        show_invite_link: 'true',
+        onboarding_progress: '4'
       }
     end
 
@@ -43,11 +44,14 @@ RSpec.describe SurveyResponsesController do
                 data:
                 {
                   survey_id: 123,
-                  response: 'response text'
+                  response: 'response text',
+                  onboarding_progress: 4
                 }
               }
             ]
           )
+
+          match_snowplow_context_schema(schema_path: 'survey_response_schema', context: { response: 'response text', survey_id: 123, onboarding_progress: 4 } )
         end
       end
     end

lib/gitlab/email/message/in_product_marketing.rb

@@ -6,10 +6,8 @@ module Gitlab
       module InProductMarketing
         UnknownTrackError = Class.new(StandardError)
 
-        TRACKS = [:create, :verify, :team, :trial].freeze
-
         def self.for(track)
-          raise UnknownTrackError unless TRACKS.include?(track)
+          raise UnknownTrackError unless Namespaces::InProductMarketingEmailsService::TRACKS.key?(track)
 
           "Gitlab::Email::Message::InProductMarketing::#{track.to_s.classify}".constantize
         end

lib/gitlab/email/message/in_product_marketing/base.rb

@@ -10,10 +10,11 @@ module Gitlab
 
           attr_accessor :format
 
-          def initialize(group:, series:, format: :html)
+          def initialize(group:, user:, series:, format: :html)
             raise ArgumentError, "Only #{total_series} series available for this track." unless series.between?(0, total_series - 1)
 
             @group = group
+            @user = user
             @series = series
             @format = format
           end
@@ -103,11 +104,7 @@ module Gitlab
 
           protected
 
-          attr_reader :group, :series
-
-          def total_series
-            3
-          end
+          attr_reader :group, :user, :series
 
           private
 
@@ -115,6 +112,10 @@ module Gitlab
             self.class.name.demodulize.downcase.to_sym
           end
 
+          def total_series
+            Namespaces::InProductMarketingEmailsService::TRACKS[track][:interval_days].size
+          end
+
           def unsubscribe_com
             [
               s_('InProductMarketing|If you no longer wish to receive marketing emails from us,'),

lib/gitlab/email/message/in_product_marketing/experience.rb

+# frozen_string_literal: true
+
+module Gitlab
+  module Email
+    module Message
+      module InProductMarketing
+        class Experience < Base
+          include Gitlab::Utils::StrongMemoize
+
+          EASE_SCORE_SURVEY_ID = 1
+
+          def subject_line
+            s_('InProductMarketing|Do you have a minute?')
+          end
+
+          def tagline
+          end
+
+          def title
+            s_('InProductMarketing|We want your GitLab experience to be great')
+          end
+
+          def subtitle
+            s_('InProductMarketing|Take this 1-question survey!')
+          end
+
+          def body_line1
+            s_('InProductMarketing|%{strong_start}Overall, how difficult or easy was it to get started with GitLab?%{strong_end}').html_safe % strong_options
+          end
+
+          def body_line2
+            s_('InProductMarketing|Click on the number below that corresponds with your answer — 1 being very difficult, 5 being very easy.')
+          end
+
+          def cta_text
+          end
+
+          def feedback_link(rating)
+            params = {
+              onboarding_progress: onboarding_progress,
+              response: rating,
+              show_invite_link: show_invite_link,
+              survey_id: EASE_SCORE_SURVEY_ID
+            }
+
+            "#{Gitlab::COM_URL}/-/survey_responses?#{params.to_query}"
+          end
+
+          def feedback_ratings(rating)
+            [
+              s_('InProductMarketing|Very difficult'),
+              s_('InProductMarketing|Difficult'),
+              s_('InProductMarketing|Neutral'),
+              s_('InProductMarketing|Easy'),
+              s_('InProductMarketing|Very easy')
+            ][rating - 1]
+          end
+
+          def feedback_thanks
+            s_('InProductMarketing|Feedback from users like you really improves our product. Thanks for your help!')
+          end
+
+          private
+
+          def onboarding_progress
+            strong_memoize(:onboarding_progress) do
+              group.onboarding_progress.number_of_completed_actions
+            end
+          end
+
+          def show_invite_link
+            strong_memoize(:show_invite_link) do
+              group.member_count > 1 && group.max_member_access_for_user(user) >= GroupMember::DEVELOPER && user.preferred_language == 'en'
+            end
+          end
+        end
+      end
+    end
+  end
+end

lib/gitlab/usage_data.rb

@@ -852,17 +852,16 @@ module Gitlab
         sent_emails = count(Users::InProductMarketingEmail.group(:track, :series))
         clicked_emails = count(Users::InProductMarketingEmail.where.not(cta_clicked_at: nil).group(:track, :series))
 
-        series_amount = Namespaces::InProductMarketingEmailsService::INTERVAL_DAYS.count
-
         Users::InProductMarketingEmail.tracks.keys.each_with_object({}) do |track, result|
           # rubocop: enable UsageData/LargeTable:
+          series_amount = Namespaces::InProductMarketingEmailsService::TRACKS[track.to_sym][:interval_days].count
           0.upto(series_amount - 1).map do |series|
             # When there is an error with the query and it's not the Hash we expect, we return what we got from `count`.
             sent_count = sent_emails.is_a?(Hash) ? sent_emails.fetch([track, series], 0) : sent_emails
             clicked_count = clicked_emails.is_a?(Hash) ? clicked_emails.fetch([track, series], 0) : clicked_emails
 
             result["in_product_marketing_email_#{track}_#{series}_sent"] = sent_count
-            result["in_product_marketing_email_#{track}_#{series}_cta_clicked"] = clicked_count
+            result["in_product_marketing_email_#{track}_#{series}_cta_clicked"] = clicked_count unless track == 'experience'
           end
         end
       end

locale/gitlab.pot

@@ -16911,6 +16911,9 @@ msgstr ""
 msgid "InProductMarketing|%{strong_start}Multiple approval roles%{strong_end} — including code owners and required merge approvals"
 msgstr ""
 
+msgid "InProductMarketing|%{strong_start}Overall, how difficult or easy was it to get started with GitLab?%{strong_end}"
+msgstr ""
+
 msgid "InProductMarketing|*GitLab*, noun: a synonym for efficient teams"
 msgstr ""
 
@@ -16944,6 +16947,9 @@ msgstr ""
 msgid "InProductMarketing|By enabling code owners and required merge approvals the right person will review the right MR. This is a win-win: cleaner code and a more efficient review process."
 msgstr ""
 
+msgid "InProductMarketing|Click on the number below that corresponds with your answer — 1 being very difficult, 5 being very easy."
+msgstr ""
+
 msgid "InProductMarketing|Code owners and required merge approvals are part of the paid tiers of GitLab. You can start a free 30-day trial of GitLab Ultimate and enable these features in less than 5 minutes with no credit card required."
 msgstr ""
 
@@ -16956,9 +16962,18 @@ msgstr ""
 msgid "InProductMarketing|Did you know teams that use GitLab are far more efficient?"
 msgstr ""
 
+msgid "InProductMarketing|Difficult"
+msgstr ""
+
 msgid "InProductMarketing|Dig in and create a project and a repo"
 msgstr ""
 
+msgid "InProductMarketing|Do you have a minute?"
+msgstr ""
+
+msgid "InProductMarketing|Easy"
+msgstr ""
+
 msgid "InProductMarketing|Explore GitLab CI/CD"
 msgstr ""
 
@@ -16971,6 +16986,9 @@ msgstr ""
 msgid "InProductMarketing|Facebook"
 msgstr ""
 
+msgid "InProductMarketing|Feedback from users like you really improves our product. Thanks for your help!"
+msgstr ""
+
 msgid "InProductMarketing|Feel the need for speed?"
 msgstr ""
 
@@ -17097,6 +17115,9 @@ msgstr ""
 msgid "InProductMarketing|Need an alternative to importing?"
 msgstr ""
 
+msgid "InProductMarketing|Neutral"
+msgstr ""
+
 msgid "InProductMarketing|Our tool brings all the things together"
 msgstr ""
 
@@ -17136,6 +17157,9 @@ msgstr ""
 msgid "InProductMarketing|Streamline code review, know at a glance who's unavailable, communicate in comments or in email and integrate with Slack so everyone's on the same page."
 msgstr ""
 
+msgid "InProductMarketing|Take this 1-question survey!"
+msgstr ""
+
 msgid "InProductMarketing|Take your first steps with GitLab"
 msgstr ""
 
@@ -17190,9 +17214,18 @@ msgstr ""
 msgid "InProductMarketing|Use GitLab CI/CD"
 msgstr ""
 
+msgid "InProductMarketing|Very difficult"
+msgstr ""
+
+msgid "InProductMarketing|Very easy"
+msgstr ""
+
 msgid "InProductMarketing|We know a thing or two about efficiency and we don't want to keep that to ourselves. Sign up for a free trial of GitLab Ultimate and your teams will be on it from day one."
 msgstr ""
 
+msgid "InProductMarketing|We want your GitLab experience to be great"
+msgstr ""
+
 msgid "InProductMarketing|What does our value stream timeline look like from product to development to review and production?"
 msgstr ""
 

spec/fixtures/product_intelligence/survey_response_schema.json

@@ -3,7 +3,7 @@
   "self": {
     "vendor": "com.gitlab",
     "name": "survey_response",
-    "version": "1-0-0",
+    "version": "1-0-1",
     "format": "jsonschema"
   },
   "type": "object",
@@ -47,6 +47,12 @@
       "description": "Username",
       "type": ["string", "null"],
       "maxLength": 255
+    },
+    "onboarding_progress": {
+      "description": "Onboarding progress",
+      "type": ["integer", "null"],
+      "minimum": 0,
+      "maximum": 2147483647
     }
   }
 }

spec/lib/gitlab/email/message/in_product_marketing/base_spec.rb

@@ -4,12 +4,13 @@ require 'spec_helper'
 
 RSpec.describe Gitlab::Email::Message::InProductMarketing::Base do
   let_it_be(:group) { build(:group) }
+  let_it_be(:user) { build(:user) }
 
   let(:series) { 0 }
   let(:test_class) { Gitlab::Email::Message::InProductMarketing::Create }
 
   describe 'initialize' do
-    subject { test_class.new(group: group, series: series) }
+    subject { test_class.new(group: group, user: user, series: series) }
 
     context 'when series does not exist' do
       let(:series) { 3 }
@@ -29,13 +30,13 @@ RSpec.describe Gitlab::Email::Message::InProductMarketing::Base do
   end
 
   describe '#logo_path' do
-    subject { test_class.new(group: group, series: series).logo_path }
+    subject { test_class.new(group: group, user: user, series: series).logo_path }
 
     it { is_expected.to eq('mailers/in_product_marketing/create-0.png') }
   end
 
   describe '#unsubscribe' do
-    subject { test_class.new(group: group, series: series).unsubscribe }
+    subject { test_class.new(group: group, user: user, series: series).unsubscribe }
 
     before do
       allow(Gitlab).to receive(:com?).and_return(is_gitlab_com)
@@ -55,7 +56,7 @@ RSpec.describe Gitlab::Email::Message::InProductMarketing::Base do
   end
 
   describe '#cta_link' do
-    subject(:cta_link) { test_class.new(group: group, series: series).cta_link }
+    subject(:cta_link) { test_class.new(group: group, user: user, series: series).cta_link }
 
     it 'renders link' do
       expect(CGI.unescapeHTML(cta_link)).to include(Gitlab::Routing.url_helpers.group_email_campaigns_url(group, track: :create, series: series))
@@ -63,7 +64,7 @@ RSpec.describe Gitlab::Email::Message::InProductMarketing::Base do
   end
 
   describe '#progress' do
-    subject { test_class.new(group: group, series: series).progress }
+    subject { test_class.new(group: group, user: user, series: series).progress }
 
     before do
       allow(Gitlab).to receive(:com?).and_return(is_gitlab_com)

spec/lib/gitlab/email/message/in_product_marketing/create_spec.rb

@@ -6,8 +6,9 @@ RSpec.describe Gitlab::Email::Message::InProductMarketing::Create do
   using RSpec::Parameterized::TableSyntax
 
   let_it_be(:group) { build(:group) }
+  let_it_be(:user) { build(:user) }
 
-  subject(:message) { described_class.new(group: group, series: series)}
+  subject(:message) { described_class.new(group: group, user: user, series: series)}
 
   describe "public methods" do
     where(series: [0, 1, 2])

spec/lib/gitlab/email/message/in_product_marketing/experience_spec.rb

+# frozen_string_literal: true
+
+require 'spec_helper'
+
+RSpec.describe Gitlab::Email::Message::InProductMarketing::Experience do
+  let_it_be(:group) { build(:group) }
+  let_it_be(:user) { build(:user) }
+
+  subject(:message) { described_class.new(group: group, user: user, series: series)}
+
+  describe 'public methods' do
+    context 'with series 0' do
+      let(:series) { 0 }
+
+      it 'returns value for series', :aggregate_failures do
+        expect(message.subject_line).to be_present
+        expect(message.tagline).to be_nil
+        expect(message.title).to be_present
+        expect(message.subtitle).to be_present
+        expect(message.body_line1).to be_present
+        expect(message.body_line2).to be_present
+        expect(message.cta_text).to be_nil
+      end
+
+      describe '#feedback_link' do
+        let(:member_count) { 2 }
+        let(:user_access) { GroupMember::DEVELOPER }
+        let(:preferred_language) { 'en' }
+
+        before do
+          allow(message).to receive(:onboarding_progress).and_return(1)
+          allow(group).to receive(:member_count).and_return(member_count)
+          allow(group).to receive(:max_member_access_for_user).and_return(user_access)
+          allow(user).to receive(:preferred_language).and_return(preferred_language)
+        end
+
+        subject do
+          uri = URI.parse(message.feedback_link(1))
+          Rack::Utils.parse_query(uri.query).with_indifferent_access[:show_invite_link]
+        end
+
+        it { is_expected.to eq('true') }
+
+        context 'with only one member' do
+          let(:member_count) { 1 }
+
+          it { is_expected.to eq('false') }
+        end
+
+        context 'with less than developer access' do
+          let(:user_access) { GroupMember::GUEST }
+
+          it { is_expected.to eq('false') }
+        end
+
+        context 'with preferred language other than English' do
+          let(:preferred_language) { 'nl' }
+
+          it { is_expected.to eq('false') }
+        end
+      end
+    end
+  end
+end

spec/lib/gitlab/email/message/in_product_marketing/team_spec.rb

@@ -6,8 +6,9 @@ RSpec.describe Gitlab::Email::Message::InProductMarketing::Team do
   using RSpec::Parameterized::TableSyntax
 
   let_it_be(:group) { build(:group) }
+  let_it_be(:user) { build(:user) }
 
-  subject(:message) { described_class.new(group: group, series: series)}
+  subject(:message) { described_class.new(group: group, user: user, series: series)}
 
   describe "public methods" do
     where(series: [0, 1])

spec/lib/gitlab/email/message/in_product_marketing/trial_spec.rb

@@ -6,8 +6,9 @@ RSpec.describe Gitlab::Email::Message::InProductMarketing::Trial do
   using RSpec::Parameterized::TableSyntax
 
   let_it_be(:group) { build(:group) }
+  let_it_be(:user) { build(:user) }
 
-  subject(:message) { described_class.new(group: group, series: series)}
+  subject(:message) { described_class.new(group: group, user: user, series: series)}
 
   describe "public methods" do
     where(series: [0, 1, 2])

spec/lib/gitlab/email/message/in_product_marketing/verify_spec.rb

@@ -4,8 +4,9 @@ require 'spec_helper'
 
 RSpec.describe Gitlab::Email::Message::InProductMarketing::Verify do
   let_it_be(:group) { build(:group) }
+  let_it_be(:user) { build(:user) }
 
-  subject(:message) { described_class.new(group: group, series: series)}
+  subject(:message) { described_class.new(group: group, user: user, series: series)}
 
   describe "public methods" do
     context 'with series 0' do

spec/lib/gitlab/usage_data_spec.rb

@@ -1500,7 +1500,8 @@ RSpec.describe Gitlab::UsageData, :aggregate_failures do
           "in_product_marketing_email_team_1_sent" => -1,
           "in_product_marketing_email_team_1_cta_clicked" => -1,
           "in_product_marketing_email_team_2_sent" => -1,
-          "in_product_marketing_email_team_2_cta_clicked" => -1
+          "in_product_marketing_email_team_2_cta_clicked" => -1,
+          "in_product_marketing_email_experience_0_sent" => -1
         }
 
         expect(subject).to eq(expected_data)
@@ -1538,7 +1539,8 @@ RSpec.describe Gitlab::UsageData, :aggregate_failures do
           "in_product_marketing_email_team_1_sent" => 0,
           "in_product_marketing_email_team_1_cta_clicked" => 0,
           "in_product_marketing_email_team_2_sent" => 0,
-          "in_product_marketing_email_team_2_cta_clicked" => 0
+          "in_product_marketing_email_team_2_cta_clicked" => 0,
+          "in_product_marketing_email_experience_0_sent" => 0
         }
 
         expect(subject).to eq(expected_data)

spec/mailers/emails/in_product_marketing_spec.rb

@@ -9,6 +9,8 @@ RSpec.describe Emails::InProductMarketing do
   let_it_be(:user) { create(:user) }
   let_it_be(:group) { create(:group) }
 
+  let!(:onboarding_progress) { create(:onboarding_progress, namespace: group) }
+
   describe '#in_product_marketing_email' do
     using RSpec::Parameterized::TableSyntax
 
@@ -45,29 +47,35 @@ RSpec.describe Emails::InProductMarketing do
     end
 
     where(:track, :series) do
-      :create | 0
-      :create | 1
-      :create | 2
-      :verify | 0
-      :verify | 1
-      :verify | 2
-      :trial  | 0
-      :trial  | 1
-      :trial  | 2
-      :team   | 0
-      :team   | 1
-      :team   | 2
+      :create     | 0
+      :create     | 1
+      :create     | 2
+      :verify     | 0
+      :verify     | 1
+      :verify     | 2
+      :trial      | 0
+      :trial      | 1
+      :trial      | 2
+      :team       | 0
+      :team       | 1
+      :team       | 2
+      :experience | 0
     end
 
     with_them do
       it 'has the correct subject and content' do
-        message = Gitlab::Email::Message::InProductMarketing.for(track).new(group: group, series: series)
+        message = Gitlab::Email::Message::InProductMarketing.for(track).new(group: group, user: user, series: series)
 
         aggregate_failures do
           is_expected.to have_subject(message.subject_line)
           is_expected.to have_body_text(message.title)
           is_expected.to have_body_text(message.subtitle)
-          is_expected.to have_body_text(CGI.unescapeHTML(message.cta_link))
+
+          if track == :experience
+            is_expected.to have_body_text(CGI.unescapeHTML(message.feedback_link(1)))
+          else
+            is_expected.to have_body_text(CGI.unescapeHTML(message.cta_link))
+          end
         end
       end
     end

spec/models/onboarding_progress_spec.rb

@@ -211,4 +211,26 @@ RSpec.describe OnboardingProgress do
 
     it { is_expected.to eq(:subscription_created_at) }
   end
+
+  describe '#number_of_completed_actions' do
+    subject { build(:onboarding_progress, actions.map { |x| { x => Time.current } }.inject(:merge)).number_of_completed_actions }
+
+    context '0 completed actions' do
+      let(:actions) { [:created_at, :updated_at] }
+
+      it { is_expected.to eq(0) }
+    end
+
+    context '1 completed action' do
+      let(:actions) { [:created_at, :subscription_created_at] }
+
+      it { is_expected.to eq(1) }
+    end
+
+    context '2 completed actions' do
+      let(:actions) { [:subscription_created_at, :git_write_at] }
+
+      it { is_expected.to eq(2) }
+    end
+  end
 end

spec/requests/groups/email_campaigns_controller_spec.rb

@@ -9,10 +9,11 @@ RSpec.describe Groups::EmailCampaignsController do
     let_it_be(:group) { create(:group) }
     let_it_be(:project) { create(:project, group: group) }
     let_it_be(:user) { create(:user) }
+
     let(:track) { 'create' }
     let(:series) { '0' }
     let(:schema) { described_class::EMAIL_CAMPAIGNS_SCHEMA_URL }
-    let(:subject_line_text) { Gitlab::Email::Message::InProductMarketing.for(track.to_sym).new(group: group, series: series.to_i).subject_line }
+    let(:subject_line_text) { Gitlab::Email::Message::InProductMarketing.for(track.to_sym).new(group: group, user: user, series: series.to_i).subject_line }
     let(:data) do
       {
         namespace_id: group.id,
@@ -91,7 +92,7 @@ RSpec.describe Groups::EmailCampaignsController do
 
     describe 'track parameter' do
       context 'when valid' do
-        where(track: Namespaces::InProductMarketingEmailsService::TRACKS.keys)
+        where(track: Namespaces::InProductMarketingEmailsService::TRACKS.keys.without(:experience))
 
         with_them do
           it_behaves_like 'track and redirect'
@@ -109,7 +110,7 @@ RSpec.describe Groups::EmailCampaignsController do
 
     describe 'series parameter' do
       context 'when valid' do
-        where(series: (0..Namespaces::InProductMarketingEmailsService::INTERVAL_DAYS.length - 1).to_a)
+        where(series: (0..Namespaces::InProductMarketingEmailsService::TRACKS[:create][:interval_days].length - 1).to_a)
 
         with_them do
           it_behaves_like 'track and redirect'
@@ -117,7 +118,7 @@ RSpec.describe Groups::EmailCampaignsController do
       end
 
       context 'when invalid' do
-        where(series: [-1, nil, Namespaces::InProductMarketingEmailsService::INTERVAL_DAYS.length])
+        where(series: [-1, nil, Namespaces::InProductMarketingEmailsService::TRACKS[:create][:interval_days].length])
 
         with_them do
           it_behaves_like 'no track and 404'

spec/services/namespaces/in_product_marketing_emails_service_spec.rb

@@ -41,22 +41,23 @@ RSpec.describe Namespaces::InProductMarketingEmailsService, '#execute' do
     using RSpec::Parameterized::TableSyntax
 
     where(:track, :interval, :actions_completed) do
-      :create | 1  | { created_at: frozen_time - 2.days }
-      :create | 5  | { created_at: frozen_time - 6.days }
-      :create | 10 | { created_at: frozen_time - 11.days }
-      :verify | 1  | { created_at: frozen_time - 2.days, git_write_at: frozen_time - 2.days }
-      :verify | 5  | { created_at: frozen_time - 6.days, git_write_at: frozen_time - 6.days }
-      :verify | 10 | { created_at: frozen_time - 11.days, git_write_at: frozen_time - 11.days }
-      :trial  | 1  | { created_at: frozen_time - 2.days, git_write_at: frozen_time - 2.days, pipeline_created_at: frozen_time - 2.days }
-      :trial  | 5  | { created_at: frozen_time - 6.days, git_write_at: frozen_time - 6.days, pipeline_created_at: frozen_time - 6.days }
-      :trial  | 10 | { created_at: frozen_time - 11.days, git_write_at: frozen_time - 11.days, pipeline_created_at: frozen_time - 11.days }
-      :team   | 1  | { created_at: frozen_time - 2.days, git_write_at: frozen_time - 2.days, pipeline_created_at: frozen_time - 2.days, trial_started_at: frozen_time - 2.days }
-      :team   | 5  | { created_at: frozen_time - 6.days, git_write_at: frozen_time - 6.days, pipeline_created_at: frozen_time - 6.days, trial_started_at: frozen_time - 6.days }
-      :team   | 10 | { created_at: frozen_time - 11.days, git_write_at: frozen_time - 11.days, pipeline_created_at: frozen_time - 11.days, trial_started_at: frozen_time - 11.days }
+      :create     | 1  | { created_at: frozen_time - 2.days }
+      :create     | 5  | { created_at: frozen_time - 6.days }
+      :create     | 10 | { created_at: frozen_time - 11.days }
+      :verify     | 1  | { created_at: frozen_time - 2.days, git_write_at: frozen_time - 2.days }
+      :verify     | 5  | { created_at: frozen_time - 6.days, git_write_at: frozen_time - 6.days }
+      :verify     | 10 | { created_at: frozen_time - 11.days, git_write_at: frozen_time - 11.days }
+      :trial      | 1  | { created_at: frozen_time - 2.days, git_write_at: frozen_time - 2.days, pipeline_created_at: frozen_time - 2.days }
+      :trial      | 5  | { created_at: frozen_time - 6.days, git_write_at: frozen_time - 6.days, pipeline_created_at: frozen_time - 6.days }
+      :trial      | 10 | { created_at: frozen_time - 11.days, git_write_at: frozen_time - 11.days, pipeline_created_at: frozen_time - 11.days }
+      :team       | 1  | { created_at: frozen_time - 2.days, git_write_at: frozen_time - 2.days, pipeline_created_at: frozen_time - 2.days, trial_started_at: frozen_time - 2.days }
+      :team       | 5  | { created_at: frozen_time - 6.days, git_write_at: frozen_time - 6.days, pipeline_created_at: frozen_time - 6.days, trial_started_at: frozen_time - 6.days }
+      :team       | 10 | { created_at: frozen_time - 11.days, git_write_at: frozen_time - 11.days, pipeline_created_at: frozen_time - 11.days, trial_started_at: frozen_time - 11.days }
+      :experience | 30 | { created_at: frozen_time - 31.days, git_write_at: frozen_time - 31.days }
     end
 
     with_them do
-      it { is_expected.to send_in_product_marketing_email(user.id, group.id, track, described_class::INTERVAL_DAYS.index(interval)) }
+      it { is_expected.to send_in_product_marketing_email(user.id, group.id, track, described_class::TRACKS[track][:interval_days].index(interval)) }
     end
   end
 
@@ -235,7 +236,7 @@ RSpec.describe Namespaces::InProductMarketingEmailsService, '#execute' do
     let(:track) { :foo }
 
     before do
-      stub_const("#{described_class}::TRACKS", { bar: :git_write })
+      stub_const("#{described_class}::TRACKS", { bar: {} })
     end
 
     it { expect { subject }.to raise_error(ArgumentError, 'Track foo not defined') }