Revising Service Desk configuration

Combining steps and removing redundant image

doc/user/project/service_desk.md

@@ -48,43 +48,38 @@ users will only see the thread through email.
 
 ## Configuring Service Desk
 
-> **Note:**
-Service Desk is enabled on GitLab.com. If you're a
-[Silver subscriber](https://about.gitlab.com/pricing/#gitlab-com),
-you can skip the step 1 below; you only need to enable it per project.
-
-1. [Set up incoming email](../../administration/incoming_email.md#set-it-up) for the GitLab instance. This must
-   support [email sub-addressing](../../administration/incoming_email.md#email-sub-addressing).
-1. Navigate to your project's **Settings > General** and scroll down to the **Service Desk**
-   section.
-1. If you have the correct access and a Premium license,
-   you will see an option to set up Service Desk:
-
-   ![Activate Service Desk option](img/service_desk_disabled.png)
-
-1. Checking that box will enable Service Desk for the project, and show a
-   unique email address to email issues to the project. These issues will be
-   [confidential](issues/confidential_issues.md), so they will only be visible to project members.
-
-   **Warning**: this email address can be used by anyone to create an issue on
-   this project, whether or not they have access to your GitLab instance.
-   We recommend **putting this behind an alias** so that it can be changed if
-   needed, and **[enabling Akismet](../../integration/akismet.md)** on your GitLab instance to add spam
-   checking to this service.  Unblocked email spam would result in many spam
+NOTE: **Note:**
+Service Desk is enabled on GitLab.com. If you're a [Silver subscriber](https://about.gitlab.com/pricing/#gitlab-com),
+you can skip step 1 below; you only need to enable it per project.
+
+If you have the correct access and a Premium license, you have the option to set up Service Desk.
+Follow these steps to do so:
+
+1. [Set up incoming email](../../administration/incoming_email.md#set-it-up) for the GitLab instance.
+   This must support [email sub-addressing](../../administration/incoming_email.md#email-sub-addressing).
+1. Navigate to your project's **Settings > General** and locate the **Service Desk** section.
+1. Enable the **Activate Service Desk** toggle. This reveals a unique email address to email issues
+   to the project. These issues will be [confidential](issues/confidential_issues.md), so they will
+   only be visible to project members. Note that in GitLab 11.7, we updated the generated email
+   address's format. The older format is still supported, however, allowing existing aliases or
+   contacts to continue working.
+
+   DANGER: **Danger:**
+   This email address can be used by anyone to create an issue on this project, whether or not they
+   have access to your GitLab instance. We recommend **putting this behind an alias** so it can be
+   changed if needed, and **[enabling Akismet](../../integration/akismet.md)** on your GitLab
+   instance to add spam checking to this service. Unblocked email spam would result in many spam
    issues being created, and may disrupt your GitLab service.
 
-   ![Service Desk enabled](img/service_desk_enabled.png)
-
-   _In GitLab 11.7, we updated the format of the generated email address.
-   However the older format is still supported, allowing existing aliases
-   or contacts to continue working._
+   If you have [templates](description_templates.md) in your repository, you can optionally select
+   one from the selector menu to append it to all Service Desk issues.
 
-1. If you have [templates](description_templates.md) in your repository, then you can optionally
-   select one of these templates from the dropdown to append it to all Service Desk issues.
+   ![Service Desk enabled](img/service_desk_enabled.png)
 
-1. Service Desk is now enabled for this project! You should be able to access it from your project's navigation **Issue submenu**:
+Service Desk is now enabled for this project! You should be able to access it from your project
+navigation's **Issues** menu.
 
-   ![Service Desk Navigation Item](img/service_desk_nav_item.png)
+![Service Desk Navigation Item](img/service_desk_nav_item.png)
 
 ## Using Service Desk