Add :trial_focused variant to :logged_out_marketing_header experiment

This variant introduces the following changes to the experimental
header shown when there is no logged in user:
- Display a "Get a free trial" button as the main CTA button
- Like the candidate variant, sign up and login buttons are separate

app/helpers/application_helper.rb

@@ -426,7 +426,9 @@ module ApplicationHelper
     return if current_user
 
     experiment(:logged_out_marketing_header, actor: nil) do |e|
-      e.candidate { 'logged-out-marketing-header-candidate' }
+      html_class = 'logged-out-marketing-header-candidate'
+      e.candidate { html_class }
+      e.try(:trial_focused) { html_class }
       e.control {}
       e.run
     end

app/views/layouts/header/_default.html.haml

@@ -26,6 +26,8 @@
           - experiment(:logged_out_marketing_header, actor: nil) do |e|
             - e.candidate do
               = render 'layouts/header/marketing_links'
+            - e.try(:trial_focused) do
+              = render 'layouts/header/marketing_links'
             - e.control do
               .gl-display-none.gl-sm-display-block
                 = render "layouts/nav/top_nav"
@@ -117,6 +119,9 @@
               - e.candidate do
                 %li.nav-item.gl-display-none.gl-sm-display-block
                   = render "layouts/nav/top_nav"
+              - e.try(:trial_focused) do
+                %li.nav-item.gl-display-none.gl-sm-display-block
+                  = render "layouts/nav/top_nav"
               - e.control {}
           - if header_link?(:user_dropdown)
             %li.nav-item.header-user.js-nav-user-dropdown.dropdown{ data: { track_label: "profile_dropdown", track_action: "click_dropdown", track_value: "", qa_selector: 'user_menu' }, class: ('mr-0' if has_impersonation_link) }
@@ -138,6 +143,14 @@
                 %li.nav-item.gl-display-none.gl-sm-display-block
                   = link_to _('Login'), new_session_path(:user, redirect_to_referer: 'yes')
                 = render 'layouts/header/sign_in_register_button', class: 'gl-sm-display-none'
+              - e.try(:trial_focused) do
+                %li.nav-item.gl-display-none.gl-sm-display-block
+                  = link_to _('Get a free trial'), 'https://about.gitlab.com/free-trial/', class: 'gl-button btn btn-default btn-sign-in'
+                %li.nav-item.gl-display-none.gl-sm-display-block
+                  = link_to _('Sign up'), new_user_registration_path
+                %li.nav-item.gl-display-none.gl-sm-display-block
+                  = link_to _('Login'), new_session_path(:user, redirect_to_referer: 'yes')
+                = render 'layouts/header/sign_in_register_button', class: 'gl-sm-display-none'
               - e.control do
                 = render 'layouts/header/sign_in_register_button'
 

locale/gitlab.pot

@@ -16040,6 +16040,9 @@ msgstr ""
 msgid "Get a free instance review"
 msgstr ""
 
+msgid "Get a free trial"
+msgstr ""
+
 msgid "Get a support subscription"
 msgstr ""
 

spec/features/user_sees_marketing_header_spec.rb

@@ -20,6 +20,21 @@ RSpec.describe 'User sees experimental lmarketing header' do
       end
     end
 
+    context 'when experiment candidate (trial focused variant)' do
+      it 'shows marketing header links', :aggregate_failures do
+        stub_experiments(logged_out_marketing_header: :trial_focused)
+
+        visit project_path(project)
+
+        expect(page).to have_text "About GitLab"
+        expect(page).to have_text "Pricing"
+        expect(page).to have_text "Talk to an expert"
+        expect(page).to have_text "Get a free trial"
+        expect(page).to have_text "Sign up"
+        expect(page).to have_text "Login"
+      end
+    end
+
     context 'when experiment control' do
       it 'does not show marketing header links', :aggregate_failures do
         stub_experiments(logged_out_marketing_header: :control)
@@ -31,6 +46,8 @@ RSpec.describe 'User sees experimental lmarketing header' do
         expect(page).not_to have_text "Talk to an expert"
         expect(page).not_to have_text "Sign up now"
         expect(page).not_to have_text "Login"
+        expect(page).not_to have_text "Get a free trial"
+        expect(page).not_to have_text "Sign up"
         expect(page).to have_text "Sign in / Register"
       end
     end

spec/helpers/application_helper_spec.rb

@@ -498,6 +498,12 @@ RSpec.describe ApplicationHelper do
         it { is_expected.to include(expected_class) }
       end
 
+      context 'when candidate (:trial_focused variant)' do
+        let(:variant) { :trial_focused }
+
+        it { is_expected.to include(expected_class) }
+      end
+
       context 'when control' do
         let(:variant) { :control }