Update the license docs

doc/administration/index.md

@@ -51,12 +51,13 @@ Learn how to install, configure, update, and maintain your GitLab instance.
 [source installations](../install/installation.md#installation-from-source).
 - [Environment variables](environment_variables.md): Supported environment variables that can be used to override their defaults values in order to configure GitLab.
 - [Plugins](plugins.md): With custom plugins, GitLab administrators can introduce custom integrations without modifying GitLab's source code.
-- [Elasticsearch](../integration/elasticsearch.md): Enable Elasticsearch to empower GitLab's Advanced Global Search. Useful when you deal with a huge amount of data. **[STARTER ONLY]**
-- [External Classification Policy Authorization](../user/admin_area/settings/external_authorization.md) **[PREMIUM ONLY]**
 - [Enforcing Terms of Service](../user/admin_area/settings/terms.md)
 - [Third party offers](../user/admin_area/settings/third_party_offers.md)
 - [Compliance](compliance.md): A collection of features from across the application that you may configure to help ensure that your GitLab instance and DevOps workflow meet compliance standards.
 - [Diff limits](../user/admin_area/diff_limits.md): Configure the diff rendering size limits of branch comparison pages.
+- [Elasticsearch](../integration/elasticsearch.md): Enable Elasticsearch to empower GitLab's Advanced Global Search. Useful when you deal with a huge amount of data. **[STARTER ONLY]**
+- [External Classification Policy Authorization](../user/admin_area/settings/external_authorization.md) **[PREMIUM ONLY]**
+- [Upload a license](../user/admin_area/license.md): Upload a license to unlock features that are in paid tiers of GitLab. **[STARTER ONLY]**
 
 #### Customizing GitLab's appearance
 

doc/user/admin_area/license.md

-# Activate all GitLab Enterprise Edition functionality with a license
+# Activate all GitLab Enterprise Edition functionality with a license **[STARTER ONLY]**
 
 To activate all GitLab Enterprise Edition (EE) functionality, you need to upload
 a license. Once you've received your license from GitLab Inc., you can upload it
@@ -8,15 +8,18 @@ The license has the form of a base64 encoded ASCII text with a `.gitlab-license`
 extension and can be obtained when you [purchase one][pricing] or when you sign
 up for a [free trial].
 
-> **Note:** As of GitLab Enterprise Edition 9.4.0, a new instance without a valid license
-will only have Core features active. A trial license will activate all Ultimate features,
-but the instance will fall back to Core only functionality after the trial expires.
+NOTE: **Note:**
+As of GitLab Enterprise Edition 9.4.0, a newly-installed instance without an
+uploaded license will only have the Core features active. A trial license will
+activate all Ultimate features, but after
+[the trial expires](#what-happens-when-your-license-expires), some functionality
+will be locked.
 
 ## Uploading your license
 
-The very first time you visit your GitLab EE installation, you should see a
-notice urging you to upload a license with a link that takes you straight to the
-License admin area.
+The very first time you visit your GitLab EE installation signed in as an admin,
+you should see a note urging you to upload a license with a link that takes you
+straight to the License admin area.
 
 Otherwise, you can:
 
@@ -28,56 +31,53 @@ Otherwise, you can:
 
     ![License admin area](img/license_admin_area.png)
 
----
+1. If you've received a `.gitlab-license` file, you should have already downloaded
+   it in your local machine. You can then upload it directly by choosing the
+   license file and clicking the **Upload license** button. In the image below,
+   you can see that the selected license file is named `GitLab.gitlab-license`.
 
-If you've received a `.gitlab-license` file, you should have already downloaded
-it in your local machine. You can then upload it directly by choosing the
-license file and clicking the **Upload license** button. In the image below,
-you can see that the selected license file is named `GitLab.gitlab-license`.
+    ![Upload license](img/license_upload.png)
 
-![Upload license](img/license_upload.png)
+    If you've received your license as plain text, you need to select the
+    "Enter license key" option, copy the license, paste it into the "License key"
+    field and click **Upload license**.
 
 ---
 
-If you've received your license as plain text, you need to select the
-"Enter license key" option, copy the license, paste it into the "License key"
-field and click **Upload license**.
-
-![Enter license](img/license_enter.png)
+Once the license is uploaded, all GitLab Enterprise Edition functionality
+will be active until the end of the license period. When that period ends, the
+instance will [fall back](#what-happens-when-your-license-expires) to Core-only
+functionality.
 
-Once you've uploaded your license, all GitLab Enterprise Edition functionality
-will be active until the end of the license period.
 You can review the license details at any time in the License section of the
 Admin Area.
 
 ![License details](img/license_details.png)
 
-## License history
-
-It's possible to upload more than one license, but only the last one will be
-taken into account.
-
-You can see your previous licenses' history at the bottom of the License page.
-
-![License history](img/license_history.png)
-
 ## Notification before the license expires
 
 One month before the license expires, a message informing when the expiration
-is due to will be shown to GitLab admins. Make sure that you update your license
-beforehand otherwise you will miss important features if it expires.
-
-![License expiration](img/license_expire_message.png)
+is due to, will start appearing to GitLab admins. Make sure that you update your
+license, otherwise you will miss all the paid features if it expires.
 
 ## What happens when your license expires
 
-In case your license expires, you will not be able to push any commits to
-GitLab and creation of new issues and merge requests will be disabled.
+In case your license expires, GitLab will lock down some features like Git pushes,
+issue creation, etc., and a message to inform of the expired license will be
+presented to all admins.
+
+In order to get back all the previous functionality, a new license must be uploaded.
+To fall back to having only the Core features active, you'll need to delete the
+expired license(s).
+
+## License history
+
+It's possible to upload more than one license, but only the last one will be
+taken into account.
 
-A message to inform of the locked state of GitLab will be presented to all
-users and admins will be able to see a link to upload a license.
+You can see your previous licenses' history at the bottom of the License page.
 
-![No license message](img/license_no_license_message.png)
+![License history](img/license_history.png)
 
 [free trial]: https://about.gitlab.com/free-trial/
 [pricing]: https://about.gitlab.com/pricing/