This reverts commit e6c7efdc.

Turns out it was totally wrong.  The memory is supposed to be bound to
the kref, as the original code was doing correctly, not the
device/driver binding as the devm_kzalloc() would cause.

This fixes an oops when read would be called after the device was
unbound from the driver.
Reported-by: Ladislav Michl <ladis@linux-mips.org>
Cc: Andy Shevchenko <andriy.shevchenko@linux.intel.com>
Cc: stable <stable@vger.kernel.org>  # 3.12+
Signed-off-by: Greg Kroah-Hartman <gregkh@linuxfoundation.org>